wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Brand: based on personality, driven by reputation. Interview: craft a compelling and true-to-life storytelling narrative.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. Do you have a strong story and storytellers? I love expectations vs. reality memes.

Strategy 78

Strategy Media Storytelling Pinterest 78

Communications Conversations

APRIL 27, 2018

Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting. For example, we were seeing great traffic from platforms like Pinterest, but many times the user bounced once they got to a page on our site.

Blogging 68

Blogging Pinterest SEO Examples 68

Barokas

JANUARY 9, 2019

From Pinterest fails to parenting mishaps and workout blunders, I can relate on many levels. But if your spokesperson has gone through media training and is still struggling to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in. Keep her in the limelight.

Strategy 60

Strategy Media Pinterest Storytelling 60

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Reason #5: eBooks allow you to create a community around your brand. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. Promote your ebook often on Twitter and Pinterest.

eBook 219

eBook How To Writing Community 219

Karen Freberg

JUNE 24, 2019

The access to people, brands, and agencies is unlike anything else I have seen in my career. I had the chance to talk directly with the Facebook and Pinterest leadership teams about what I was doing in and out of my classes. Unilever and P&G are two companies that are doing this for their brands across the way.

Education 64

Education Creativity Pinterest Facebook 64

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. This creates an opportunity for smart brands to bring new ambassadors into the fold based on their actual influence regarding topics and interests.

Marketing 60

Marketing Mobile Pinterest Analysis 60

PR Fuel

JUNE 13, 2017

Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. Bespoke Fonts & Layouts— When you have your custom branding done, be sure to extend that to the design of the website with a custom typography and layout.

Pinterest 40

Pinterest Mobile eBook Video 40

prTini

FEBRUARY 17, 2015

So far in 2015, we’ve been talking a lot about visual storytelling and its importance for PR. Here’s Allie’s advice on how to define your visual brand, take/create better photos and images and work smarter with designers: Not all marketers/PR pros are trained to think like designers/photographers.

Storytelling 28

Storytelling Pinterest Creativity Tools 28

Beyond PR

SEPTEMBER 6, 2016

At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies.

Marketing 40

Marketing Content Marketing Television Storytelling 40

PR 20/20

APRIL 12, 2016

For example, a brand can own its SnapChat profile (technically on a free platform where it’s vulnerable to change), and pay for channel content distribution. For partner platforms like SnapChat, brands have full-feature storytelling capabilities. Story + Narrative Connect People & Brands. Grow communities.

Pinterest 40

Pinterest Community Data Mobile 40

ReimaginePR

JUNE 6, 2016

If it’s a male customer in his late twenties or early thirties, you won’t find him on Pinterest, that’s for sure. Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with. That means no re-posting of viral content that doesn’t align with your brand just for the sake of posting.

Social Media 120

Social Media Media Instagram Advertising 120

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Social Media 100

Social Media Media Infographics Pinterest 100

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. even a free marketing course). Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. They’re thinking about it as a key storytelling device. Actually, it looks a lot like a Pinterest or Instagram page. They’re serviceable from a media standpoint, but are they optimized to serve a bigger purpose and multiple audiences? Take a peek.

Corporate 60

Corporate Strategy Pinterest Web 60

Bad Pitch Blog

APRIL 23, 2012

All of the newsrooms represent brands with big investments in owned media and media relations. To the brand''s credit, its newsroom is well-organized and uses visuals to help tell stories. Both help reinforce the brand''s social media focus. But it serves up news for the polarizing brand plain and simply.

Engineering 72

Engineering Pinterest Banking Video 72

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. Maximize Your Social.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

JULY 23, 2014

Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text. The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

NOVEMBER 19, 2017

Pinterest has posted sustained growth in visual imaging. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. What is your brand’s purpose and role in society? It’s not all bad. Think legacy.

Publicity 164

Publicity Ethics Data Community 164