Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. In the digital era, more and more companies are relying on data analytics software for their content analytics.

Case Study 131

Case Study Study Brand Branding 131

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. But AI tools can help build a brand narrative and establish insights before you ever begin your campaign.

Brand 170

Brand Branding How To Trends 170

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented.

Media 195

Media Software Analytics Measurement 195

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. 8) History and backstory.

Software 117

Software Tools Publicity System 117

Sword and the Script

DECEMBER 5, 2023

million seed round Twice in my career, I’ve worked for companies that acquired several software companies with the intent of mashing them together. In the PR software space, I think we have yet to see that – period. It wound up folding them all under the Onclusive brand. LLMs are at the heart of generative AI technology.

Software 133

Software Reddit Technology B2B 133

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Storytelling 186

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The world of marketing and PR evolves rapidly.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. Improved technology is on the wish list, as well.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. The types of KPIs vary depending on the purpose of the technology spotlighted. Big brands use cases are often winners.

Case Study 298

Case Study Study B2B Technology 298

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150

Software Measurement Analytics Data 150

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Technology 84

Technology Social Media Tools Trends 84

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging. appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. How is public relations measured? It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. of annual revenue spent by PR firms on technology vs. 5.2% McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Case in point?

SEO 135

SEO Content Marketing Marketing Software 135

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it.

Measurement 75

Measurement Strategy Software Analytics 75

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

Onclusive

DECEMBER 17, 2018

In addition to industry-leading technology and data products, what I am most excited about is the breadth of talent and experience which we are bringing to bear to this opportunity”, said Dan Beltramo, CEO of AirPR. “We We have brought on a team with a unique blend of marketing, communication, analytics, and software experience.”.

Analytics 150

Analytics Data Big Data Technology 150

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. If one thing is certain, technology and the media will continue to change.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. That is when one site links to your site – and doesn’t mention your brand by name.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 90

Pitching Report Software Survey 90

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Akeroyd: “Brands know, ‘I’ve got to get to the influencers if I want to get to my customers.’ Marketing is a company-wide data opportunity.

Communications 96

Communications Software Interviews Data 96

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Brands taking stands on political or social issues. Making an effort to measure is half the battle. Communications technology.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. 5) Feedback and measurement.

Software 99

Software Comparison Measurement Content Marketing 99

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Brands wanted to be on Facebook and Twitter to engage current customers and gain new prospects. A few years ago, social media was a new thing.

Analytics 120

Analytics Media Relations Media Software 120

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Welcome Comments. Make it Easy to Connect.

Community 206

Community Nonprofit Conference Social Media 206

PRSay

OCTOBER 2, 2017

Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? However, paid media has historically had a significant advantage over earned when it comes to measuring success. That’s one of the reasons why the art of PR now requires the science of data.

Data 144

Data How To Storytelling Analytics 144