Flack's Revenge

AUGUST 4, 2022

Since I work in PR, and also help execs hone their performances (well, media interview skills) we had a lot to talk about when we met. Flash forward a year-and-a-half and I thought it would be great to have Brette on the podcast, to discuss her special brand of performance coaching. Setting (where are you in space and time)?

Film 156

Film Media Training Enterprise Interviews 156

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. The real-time news cycle and how it impacts in a crisis.

Training 113

Training Crisis Media Training Crisis Management 113

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Missed Brad’s webinar?

Interviews 120

Interviews How To Media Media Training 120

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. One exercise that helps is to give the spokesperson a lot of leash during the practice interview.

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. Brand perception audit.

Agency 188

Agency Publicity Media Training Training 188

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

Skype 72

Skype Interviews Facebook How To 72

Onclusive

FEBRUARY 11, 2021

Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals. Journalists share that they want to speak to people involved in the company: the person who had the ideas, built the brand, and can answer specific questions.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

JUNE 10, 2016

But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120

Action PR

JULY 9, 2019

Speaking to the media is important. If you are a spokesperson for your company, regularly speaking to journalists can help raise your profile and awareness for your brand or product. However, with a few speaking tips and a little practice, you can effectively answer any media question – even a controversial one.

Interviews 58

Interviews How To Media Training Examples 58

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. Color is not the only aspect of your brand.

Social Media 130

Social Media How To Brand Branding 130

Konnect Agency

NOVEMBER 8, 2021

With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. Why Work With a PR Agency For Your Funding Announcement. Future B2B Opportunities. Set-Up For Long-Term Success.

Agency 98

Agency Financial Media Training Training 98

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. It’s no time to stand on ceremony when the national spotlight is shining on your brand.

Media Training 249

Media Training Policies Agency Interviews 249

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

ImPRessions - Crenshaw Communications

MARCH 8, 2016

They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration. Is your spokesperson “radio” trained? Many millennials have no relationship to radio at all, yet they may also be brand spokespeople.

Pitching 159

Pitching Radio Training Interviews 159

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! This is where some targeted media training right before interviews is highly recommended.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, great disappointment as the interviews or resulting stories fell short. Our advice here?

Trade Shows 120

Trade Shows Interviews B2C Training 120

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Beyond generating brand visibility, what do you want your PR coverage to communicate? Remember that media begets media.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PR for Anyone

DECEMBER 1, 2021

Also consider your brand. For a refresher on your brand, watch this video on How to Get Publicity with Branding. Remember, a brand is how you make people feel. This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. PR FOR ANYONE.

Interviews 130

Interviews Video Film Industry 130

PR in High Definition

APRIL 27, 2023

But it’s important to remember that not every conversation is relevant to your company or brand. It could be a chance to strengthen customer relationships, leading to case studies that could in turn find their way onto the site or even as hooks for press interviews later down the line.

Case Study 62

Case Study Media Training Reputation Training 62

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. You might have to do some media training with your experts!).

Digital PR 113

Digital PR System Banking Infographics 113

Reputation Us

JUNE 23, 2019

Develop Strong Organizational Brand Culture. ” We partner with companies across many industries to develop comprehensive crisis communication plans, train executives and key staff to communicate effectively before, during and after a crisis. EXECUTIVE & STAFF TRAINING. MEDIA & SOCIAL MEDIA TRAINING.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? I do this regularly when I speak and train and it’s eye opening. Is the branding consistent? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? There are no hard feelings.

Industry 130

Industry Social Media Google Training 130

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

Prohibition

JANUARY 24, 2022

These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Konnect Agency

DECEMBER 1, 2019

How to Prepare for an On-Camera Interview. As publicists, some of our favorite emails to send or calls to make to our clients are the ones letting them know that we secured an on-camera opportunity for them to share their stories or talk about their brands. Are there going to be any props or branded materials involved?

Interviews 80

Interviews Media Training Print Brand 80

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees. Conduct media training early. As noted, many media interview opportunities arise suddenly without the chance for a formal session.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

Overexposure is a common, unwelcome result of sudden celebrity, and an adviser can set an effective pace by serving as gatekeeper and strategist for future media interactions and other offers. A media spotlight is an opportunity to tell a unique story and develop a personal brand if it’s not already established.

Interviews 120

Interviews Conference Exercises Media Training 120

Prohibition

OCTOBER 27, 2023

No day is the same – in one meeting I might be discussing the latest paid social platform updates with an FMCG brand, and in the next conducting media training with university lecturers. Or you’re really into fashion, look at agencies who work with fashion brands. really good at/passionate about outside of work?

Meeting 62

Meeting Agency Fashion Social Media 62

PR for Anyone

APRIL 13, 2022

93% of businesses gain new customers as a result of branded video content. To me, the biggest statistic that stands out in this is that 93% of businesses gain new customers as a result of branded video content. And there is one theme that is really underlying in all my interviews and I’m going to share that with you.

Video 130

Video Strategy YouTube Pitching 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. A major outlet is seeking an interview with a key company player.

Company 136

Company Interviews Reputation Privacy 136

PR for Anyone

FEBRUARY 15, 2023

Offer to set up an interview with a subject matter expert. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. Make sure your pitch is grammatically correct and well-written. You’re the one!

Pitching 130

Pitching Media Interviews Video 130

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 144

Interviews Media Study Course 144

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Want to stand out, get your pitch read and actually land in the media? PR FOR ANYONE.

Pitching 130

Pitching Fashion Media Interviews 130

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. I have a show on there called PR Champions, and I interview really amazing people in the PR space. He said to think of your story as a diamond.

Pitching 130

Pitching Media YouTube Interviews 130