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How Sustainable Practices Are Transforming the Hotel Industry

The Hoyt Organization

The hotel industry is experiencing a significant transformation driven by the growing importance of sustainability. As environmental consciousness becomes a priority for both businesses and consumers, hotels are re-evaluating their conservation practices to align with these new expectations. A good starting point is water conservation.

Hotels 87
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From Guest Satisfaction to Brand Advocacy: The Importance of PR in Hospitality

5W PR

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

Hotels 88
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3 Proactive Ways to Protect Your Brand Image and Reputation

Prowly

Slander against brands and bad press isn’t rare. The media often sensationalizes negative news, thus threatening a business’s reputation, user base, customer trust, and bottom line. Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel? Or […]. Or […].

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Expanding into the Hotel Industry

The Hoyt Organization

When a development company decided to expand into the hotel market, they turned to THO to help spread the word. The Challenge Presidio Hotel Group was in the process of acquiring under-performing hotel properties up and down California, then rebranding the sites under specific flagship names such as Hilton Garden Inn, Marriott and others.

Hotels 52
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Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. Here are my picks for best brand moves so far during the COVID-19 pandemic. Lowe’s builds its reputation. Hotels open their doors.

Hotels 282
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Building a Hospitality Brand: How PR Shapes Consumer Perceptions

5W PR

A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination. Brand Storytelling Storytelling remains one of PR’s most powerful tools. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level.

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Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Start by asking what your overall business goals are, and how earned media objectives for your brand align with them.

Brand 370