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How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. London’s Pint Map Location: UK The brand: StoreKit In-house campaign We’re all familiar with the London underground map. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

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3 Benefits of Combining PR and Marketing Efforts

Critical Mention

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. The power of a brand. .” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros.

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How to Create an Editorial Calendar That Drives Results

Contently - Strategy

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Clear objectives will guide your content planning and set the stage for impactful storytelling.

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Digging in: The Importance of Developing a PR Strategy

Presspage

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. You can also get a copy of our free ebook: " Setting Up a PR Plan ". Utilizing media outlets in this way is important for attracting more potential customers or clients while creating brand awareness.

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The Essential Components of Your Video Marketing Strategy

ReimaginePR

Here’s how to use it to your brand’s advantage: Click To Tweet. Let’s talk about why video is so effective and how to make it work for your brand. It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. Don’t Go “All Brand All the Time”. Raise Brand Awareness.

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