Buzzstream

AUGUST 29, 2018

Before investing heavily in creative campaigns or contentless link building tactics, you’ll want to know if an increase in organic revenue is likely or if the changes needed are closer to home (i.e. If you want to read more about how these metrics are calculated, you can check out this comparison on the BuzzStream blog.

Comparison 113

Comparison Data Analytics Tools 113

Sword and the Script

JULY 2, 2019

The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Sword and the Script

MAY 8, 2018

Brand awareness accounts for about half of that activity (45.6%), followed by customer acquisition (32.6%) and brand promotions such as contests (29%). Comment: The comparisons of these results around marketing analytics to social media is striking. Creativity: 19.4%. over the next five years. Data science: 13.5%.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Why: Celebrities don’t always the perfect brand relationship make. He makes Tiger Woods appear well-behaved and almost saintly by comparison. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues.

SEO 42

SEO Measurement Facebook Blogging 42

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. What metrics do they use to measure those goals? How you measure it is a bit trickier. Before joining Contently last year, I ran my own consulting business for five years.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant.

Agency 78

Agency Creativity Instagram Trends 78

Contently - Strategy

OCTOBER 25, 2023

Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information. Content here should foster this budding curiosity and introduce your brand’s offerings. Measuring content’s impact is both an art and a science.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Shift Communications

JANUARY 6, 2016

What separates Tumblr from the rest of the pack, and why should your brand use it? Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand. The main thing to emphasize is measurement. A Brand That Dominates on Tumblr.

Brand 60

Brand Branding Comparison Social Media 60

Buzzstream

DECEMBER 17, 2020

It takes search data for keywords and transforms the results into visualisations of the most commonly asked questions, the most searched for terms surrounding the topic and the comparisons, that are often searched for, surrounding that topic. This will force you to get creative with the sorts of terms you think your coverage will fall under.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Get creative with compliance. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

MARCH 5, 2019

Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and.

Survey 60

Survey Trends Marketing B2B 60

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

For B2B companies, earned media and branded content ranked as the most effective digital tactics. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. 20) Should brands take a stand?

Marketing 78

Marketing Publicity Survey Study 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. In the shift to data driven programmes there’s a danger that we lose sight of creativity. 7 Shift to newsroom workflow. .

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. She subsequently developed her own fashion brand and became a successful businesswoman.

Ethics 52

Ethics Communications Print Television 52