Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy.

Pinterest 78

Pinterest YouTube Social Media Trends 78

PR in High Definition

APRIL 25, 2022

That’s millions of individuals relying on their personal brand to gain followers, secure brand deals and increase engagement on their relative platforms. Logan Paul , for example, started making YouTube videos from the age of 10. Logan Paul , for example, started making YouTube videos from the age of 10.

Brand 62

Brand Branding YouTube Policies 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

Brand 136

Brand Branding How To Storytelling 136

Agility PR Solutions

APRIL 10, 2024

Whether it’s a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we’re looking at the result of a lengthy creative production process. And […] The post 4 quick steps for creating awesome video storyboards like a pro appeared first on Agility PR Solutions.

Video 113

Video YouTube Creativity Brand 113

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 139

B2B Brand Branding B2C 139

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. The first step in boosting your brand is understanding what’s currently out there. Your brand should be ever evolving. Perform a digital audit.

Brand 229

Brand Branding Pinterest Instagram 229

Cision

DECEMBER 23, 2015

Here is how Sanders did it and what your brand can learn from it. Sanders’ communication efforts show PR professionals that brands need to retain their audience’s attention by sharing the intersection of what matters to your brand and to your following early and often. Be inviting, be creative and, most of all, be active.

Reddit 120

Reddit Brand Branding How To 120

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . Creativity is the only rule. TikTok is a powerful brand marketing platform. Why TikTok? .

B2B 310

B2B Video Creativity Social Media 310

Cision

NOVEMBER 13, 2015

Chances are you know who Kim Kardashian is and you may be thinking her widespread influence could launch your brand to the masses. Maybe you haven’t heard of Michelle Phan, a YouTube personality known for her unique makeup tutorials, but her over 8 million followers shouldn’t be overlooked. Low Cost for a High Return.

Social Media 120

Social Media Brand Branding YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement.

Social Media 323

Social Media B2B Media Video 323

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Rock the Status Quo

JANUARY 1, 2015

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Check it out.

Brand 100

Brand Branding YouTube Social Media 100

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

Shift Communications

DECEMBER 15, 2015

Vine is like the Twitter of YouTube. You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. cta] The post Should Your Brand Be On Vine?

Brand 60

Brand Branding Film YouTube 60

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. But it’s just as important to ask why technology is important to the PR industry.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. With remote work and fully digital programming becoming commonplace.

Trends 407

Trends Communications Employee Corporate 407

Buchanan PR

MARCH 14, 2024

Brands that rely heavily on the platform as a key pillar in their marketing strategy are likely to feel the hit quite hard. Especially since the pandemic, the app has become a vibrant marketplace for brand-influencer collaborations. of brands preferred TikTok over other platforms for influencer marketing in 2023.

Marketing 69

Marketing YouTube Instagram Strategy 69

Cision

AUGUST 25, 2015

million live streams on Meerkat and Periscope since March, it’s clear that these apps are finding serious success among audiences and brands. The first question you need to ask yourself is “which live streaming app will work best for my brand?” You can also save streams to your Periscope or YouTube channel. With more than 1.5

Brand 120

Brand Branding YouTube Video 120

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Brands and content creators will leverage these tools to create authentic and engaging connections with their audience.

Video 118

Video Social Media Media YouTube 118

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Trust in your Brand.

Tourism 157

Tourism YouTube Radio Social Media 157

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 65

Social Media Video Viral Brand 65

Communications Conversations

SEPTEMBER 19, 2019

TikTok was the most downloadable app in the Apple App Store in Q1 2019–ahead of YouTube and Insta. However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet. Instead, we’ve seen very few brand case studies so far.

Brand 60

Brand Branding Pinterest Case Study 60

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 98

Media Nonprofit Pitching Analytics 98

Prohibition

AUGUST 25, 2021

By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. Twitter is a very fast paced platform as the feeds are constantly updating with people and brands sharing content often multiple times throughout the day. YouTube – long form content.

Video 105

Video YouTube Instagram LinkedIn 105

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Share of Voice : Compares your brand’s mentions against competitors.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online. Incentivize them with gift cards and other rewards.

Video 132

Video Strategy Marketing Instagram 132

Polaris

APRIL 7, 2015

We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, if your goal is to build brand awareness or image, it is essential your video is easy to watch, hear and understand. However, length can vary depending on the creative concept.

Video 100

Video Brand Branding Content Marketing 100

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

5W PR

APRIL 7, 2023

Bloggers can share videos on various social media platforms like YouTube , Facebook, and Instagram. Beyond recipe tutorials, food bloggers should make other types of video content such as cooking tips and ingredient spotlights while giving a behind-the-scenes look at their creative process.

Film 88

Film Video YouTube Instagram 88

PRSay

JANUARY 23, 2019

But the strong internet response wasn’t only because of Ohashi’s flawless moves; it was also due to the palpable joy she and her teammates displayed during the performance, which has now been streamed on YouTube over 26 million times. What makes your brand or idea stand out? Display your personality.

Communications 144

Communications Viral YouTube Creativity 144

Prohibition

AUGUST 12, 2022

This turned out to be a highly successful mental health campaign, but also a great opportunity to raise positive brand awareness. Earlier this year, plant-based diet brand, Oatley, launched its biggest ever UK marketing push via a five-part YouTube series which sought to actively promote a healthy plant-based lifestyle.

Consumer 116

Consumer B2C Creativity Social Media 116

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. What follows are three of my favorite recent examples of brand-driven online video campaigns that are entertaining and engaging.

Video 54

Video Brand Branding Fashion 54

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 85

Sports Television Advertising Advertising 85