ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Prepare a Briefing Book. Plan Well and Double-Confirm. Accommodate COVID Considerations.

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Media Trade Shows Travel Interviews 294

Sword and the Script

APRIL 4, 2023

A quick Google search says the average business book has roughly 50,000-60,000 words. The podcast covers the following: PR tech vendor landscape , adoption of AI AI to generate & analyze content, monitor media, and hone and target pitches. Challenges Will AI take your job away? Avoiding quality pitfalls, ensuring responsible usage.

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Publicity Software Fashion YouTube 204

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We

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Interviews Skype Radio Pitching 71

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. Gift guides of most national magazines are fully booked by July 1st. The great news for people like us trying to pitch a magazine is that it also lets us know exactly what the content of the magazine is going to be that particular month. PR FOR ANYONE. Transcript.

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How To Pitching YouTube Advertising 130

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?”

Interviews 174

Interviews Real Estate Media Pitching 174

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. If a reporter responded to a pitch, include specific pitch details and any special requests from the reporter.

Writing 130

Writing How To Interviews Pitching 130

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists!

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Pitching Journalism Writing Print 0

Bianchi Biz Blog

JUNE 17, 2024

I’ve only been involved with the site since mid December 2023, but the most fun story I’ve taken part in is a video interview on the show floor of Automate in Chicago. I interviewed Pietro Gorlier, CEO of Comau, and crafted an original video for publication on our site and our YouTube channel. Stick to the basics, please.

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PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

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Financial Pitching Banking Retail 130

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

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Pitching Advertising Advertising Product Launch 78

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What made this pitch successful is simple: 1.)

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Pitching Consumer How To Meeting 61

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another.

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Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

And if you do decide on an announcement press conference, always book a smaller room than necessary, and be sure to manage client and stakeholder expectations about media attendance. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another.

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Agency Television Radio Pitching 227

Bianchi Biz Blog

SEPTEMBER 21, 2023

Opportunity: Despite all of this, your company will have up to five days to connect with media at the show – for conversations, demonstrations and more, if you target the right reporters, develop a compelling story and pitch as early as one or two months before the show. CES 2023 attracted 118,000 industry attendees, with 64.5% international.

Technology 93

Technology Automotive Mobile Interviews 93

Remote PR Jobs

FEBRUARY 13, 2022

Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. Read every book there is about public relations. Then I will take a look or research more journalists who might be interested in the story and rework the pitch letter.

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Pitching Analytics Report Agency 147

MaccaPR

JUNE 8, 2017

Now approaching her five-year anniversary as a host at the CBS affiliate, Roshini is also a columnist for C-Level magazine, author of the book “Communicate That: Your Toolbox for Powerful Presence” and a regular contributor for KSTP-TV’s “Twin Cities Live” and KARE-TV’s “Breaking The News." An expert who talks with passion and authenticity.

Radio 89

Radio Instagram Pitching Interviews 89

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. She pitched it to her editor who loved it too and they wrote an article about me. Did you invent a new product, write a book, or win an award? Many are overwhelmed with emails and often forget your pitch came in, even if they loved it. Make your business newsworthy.

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Publicity Television Local Pitching 331

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

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Pitching Report Insurance Insurance 120

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

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Report Interviews Pitching Construction 136

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

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Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Record reporter responses .

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Agency Media Software Pitching 170

PR for Anyone

JUNE 23, 2021

How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. Sharing her knowledge on trending story that was impacting many made it easy for the pitch to land in the media. Media outlet that was pitched: Great Day Washington , WUSA9 , Washington D.C.

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Travel Television Insurance Insurance 130

Bianchi Biz Blog

JULY 21, 2022

So, if your company is trying to do interviews or demonstrations with journalists on the show floor amidst the massive number of attendees, the show traffic and noise can easily impact on your results … and most likely not in a positive way. In addition to the 3,185 media, CES 2022 attracted 84,600 industry attendees (44.5K in person and 40.1K

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Mobile Technology Automotive Interviews 113

PR for Anyone

OCTOBER 13, 2021

Think about what knowledge you have to offer, and how you can use that to pitch a relatable story. Why this pitch appealed to the media: The producer knew that this story would be relevant, and that people would want to learn more on how to prevent this from happening to them or their children.

Media 130

Media Pitching Interviews How To 130

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

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Pitching Journalism Video Advertising 174

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Why is it a challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Rock the Status Quo

AUGUST 15, 2014

It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Tacky and tasteless.

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Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

A major announcement or event must be carefully planned around avoidable happenings like earnings calls, congressional hearings, or other news-making things that are on the books, and PR teams need to be flexible for those events that can’t be anticipated. Again, communication is key. . It’s PR, not ER. And earned media isn’t magic.

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Publicity How To Agency Product Launch 334

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: If your company is trying to do interviews or demonstrations with journalists on the show floor amidst the massive number of attendees, the show traffic and noise can easily impact on your results … and most likely not in a positive way. In addition to the 6,500+ media, CES2020 attracted more than 170,000 industry attendees.

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Automotive Interviews Technology Mobile 91

Bianchi Biz Blog

OCTOBER 9, 2023

Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering. What advice do you have for PR people that want to pitch you? Know your audience. That works both ways. Any pet peeves with PR people?

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Transportation Meeting Newspapers Media 100

Cision

SEPTEMBER 1, 2016

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to you? Dayna Calkins, senior publicist at Choice Media & Communications, stresses the importance of doing your research before sending your pitch. Generic pitching. How did you get your start in PR?

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Pitching Privacy Resources Travel 159

Bianchi Biz Blog

NOVEMBER 6, 2023

Over the summer I had the opportunity to interview Eugina Jordan, currently the CMO of Telecom Infra Project, for our sister brand Design World’s diversity profiles — a collection of profiles highlighting the stories of women and minorities in engineering. What advice do you have for PR people who want to pitch you? Use people.

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Meeting Engineering Journalism Media 92

PR for Anyone

DECEMBER 1, 2021

For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. And, I’ve never seen him on the news again. Transcript.

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Interviews Video Film Industry 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

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Pitching Television Trends YouTube 130

Bianchi Biz Blog

JUNE 19, 2023

During that school year, our class was regularly assigned a book report. We would walk to the school library, select a book, then write a report. One day, I selected a book and glanced at the cover. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to.

Transportation 93

Transportation Meeting Media Newspapers 93

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

This means keeping media lists up to date, drafting pitches, follow-up notes and press releases and organizing all other pertinent information so a tight schedule of targeted outreach is maintained. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured.

Local 159

Local Pitching Interviews B2B 159

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. I worked in PR and did a lot of traditional pitching and working with journalists and media people. They get thousands of email pitches per day.

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Measurement Case Study Pitching Agency 120