Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. Validation from Third Parties. Thought Leadership. Finally, the written content is always great.

B2B 88

B2B Trends Publicity Engineering 88

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Public relations is HOT right now. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 20, 2022

Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. But B2B influencer marketing works completely differently.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

NOVEMBER 22, 2022

Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” Importantly, the company says they are not measuring influence , merely identifying those that talk about PR measurement on Twitter. Not everyone does just media relations, employee comms, or marcoms. Overall, there are no real surprises here.

Measurement 85

Measurement Survey Web Software 85

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. The most effective consumer PR programs differentiate the brands they support. Use the data.

B2C 120

B2C B2B Software Consumer 120

Sword and the Script

DECEMBER 15, 2020

There is no order of merit to the placement – and you’ll find my own predictions at the very bottom – and a tip for getting invited to this prognostication party next year. I look for more industries to get involved with crowd-sourced 3rd party reviews than ever before.”. Do you blog regularly? Brand-to-brand collaboration.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant. 4) New emphasis on trust.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? While the study found, “fewer than 15 percent emphasized subject knowledge expertise” it also found “45 percent of announcements mentioned marketing expertise in areas such as audience engagement, market development and branding.”. 2) Key PR considerations about influencer marketing.

Survey 90

Survey Journalism Study Pitching 90

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. For example, here are the guest post guidelines from the Hubspot blog. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. 1) Why start a business focused on B2B paid social?

B2B 79

B2B Social Media Company Marketing 79

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. One-third of reporters “want to receive pitches under 3 sentences in length, with another 61% preferring under 3 paragraphs.”.

Survey 75

Survey Media Relations Report Media 75

Sword and the Script

APRIL 11, 2017

Owned media channels, such as corporate blogging , are excellent alternatives. In addition, the public nature of blogging means your brand is behind those words, which matters in attributing sources. See these related posts: . Media Relations: Proven Ways to Get More Out of It.

Report 70

Report Media Survey Pitching 70

Sword and the Script

DECEMBER 20, 2016

Finally, the savviest of corporate communicators will recognize that paid media in a digital environment, is a cost effective and highly targeted channel by which to augment existing communications efforts and an opportunity to reach influencers that cannot otherwise be reached. Are Facebook Ads Any Good for B2B Marketing?

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? The Benefits of a Public Relations Agency III. In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. This arrangement lets the agency become deeply familiar with your brand and objectives.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. cancel culture,” particularly related to DEI, will continue. The role of public relations in this new world must also adjust.

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. Start there at first.

B2B 114

B2B Marketing Survey Software 114

Journalistics

MARCH 24, 2015

Influence marketing? Customers and people that influence them will always rank high on your list of target audiences. Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). (The Media relations is all about earned media. Owned Media. That’s earned media.

Google 113

Google Guidelines Web B2C 113

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year. Those are standard brand awareness goals.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88