Doctor Spin

DECEMBER 7, 2023

Here we go: Quicklinks 10 Types of Intelligences PR Resource: Mental Models 10 Types of Intelligences Howard Gardner: 10 Types of Intelligences Howard Gardner’s theory of multiple intelligences expands the traditional view of intelligence beyond logical and linguistic capabilities. Doctor Spin | The PR Blog. 1 Gardner, H.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

A company’s expertise on a subject can become instant PR currency when that topic is in the news. PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. Some call it newsjacking.

Pitching 136

Pitching Media Privacy YouTube 136

5W PR

JULY 25, 2018

Companies and politicians aren’t the only people who need PR to help them build a reputation for themselves in today’s competitive marketplace. PR can also be a powerful tool for authors who want to share their words of wisdom with the world. Today, there are endless ways to promote a book in the PR world.

Marketing 79

Marketing Groups Social Media Agency 79

Doctor Spin

NOVEMBER 17, 2023

As a PR adviser, I rely heavily on mental models. Charlie Munger, the esteemed Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett, is renowned for his sharp intellect and profound wisdom in investing and business strategy. I find mental models useful as a PR adviser and in everyday life.

How To 52

How To eBook Wikipedia Viral 52

Flack's Revenge

MARCH 4, 2015

My Words that Work in Tech PR series goes into more detail about this tactic.” For example, conventional wisdom says not to issue press releases on a Monday or Friday, unless you are trying to bury your news. Blog early for links, on the weekend for comments. ” In this post, I list two additional tactics.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained.

Financial 98

Financial Conference Agency Resources 98

Ishmael's Corner

MARCH 22, 2015

The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read the blog. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging SEO Corporate 60

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained.

Financial 52

Financial Conference Agency Resources 52

Cision

MARCH 30, 2015

There are a few instances where conventional wisdom can cause you to stray from this, and I’ll highlight these in some of the bullets. For example a New York Times article will probably generate more interest than a blog post, all things being equal. Get our free PR tech white paper now!

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Fourteen questions posed to James Grunig from PR Conversations contributors Questions from Judy Gombita (Canada) Q1.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

OCTOBER 1, 2019

The solution providers serving the PR and communications space have been busy. You can find previous summaries neatly organized under the PR Tech Sum and this page explains what vendors who aren’t on the list but would like to be added can do to make that happen. And now onward this month’s PR technology summary…. A neutral one?

Pitching 61

Pitching Analysis Report Video 61

PR Conversations

DECEMBER 11, 2014

Recognizing that research is essential to strategic public relations planning, not to mention program evaluation, conventional wisdom would have it that public relations professionals—at least those of the strategic management variety—were taught or developed strong research skills.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Waxing UnLyrical

NOVEMBER 15, 2011

Cain’s candidacy is a lesson for PR professionals everywhere. It simultaneously reinforces some fundamental tenets of several popular schools of PR philosophy while flying in the face of conventional wisdom. Cain’s resilience is likely based on yet another basic PR understanding: brand loyalty.

Case Study 87

Case Study Study Comparison Reputation 87

PR Conversations

JULY 24, 2014

A hybrid model of communication and new field of PR practice related to the global art market. What is pertinent for readers of PR Conversations is the development of “Art PR”—an area of practice that is a relatively new phenomenon. By Jiamin Ren. billion US) in sales in 2013. Christie’s versus Sotheby’s.

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

DECEMBER 8, 2015

The show covers all the news highlights you’d expect of any morning news program – those important national stories of which any good PR pro ought to be aware. The show covers PR specifically , from a business communications perspective, quite often. Mr. Schaefer also pens the popular {Grow} blog. The Marketing Companion. (~30

Radio 60

Radio Content Marketing Marketing Education 60

PR Conversations

APRIL 21, 2016

What qualities do you most dislike in a PR practitioner? I believe that when you read media and industry-related books, reports, articles and blog posts, listen to podcasts and participate in things like Twitter chats you should be in a continuous monitoring and “testing” mode regarding your existing knowledge, experience and beliefs.

Employee 40

Employee Internal International Corporate 40

PR Conversations

SEPTEMBER 22, 2015

A focus on skills and evolving trends, as well as the PR profession’s strategic value, remain key to a more effective female presence. A few years ago, I wrote a post for PR Conversations, where I detailed issues faced by Italian women working in PR. All of the women interviewed are PR practitioners, some at the executive level.

Interviews 40

Interviews Enterprise Corporate Internal 40

PR Conversations

FEBRUARY 5, 2015

To assist this blog’s readership in gathering a better range of views and ideas, I’ve devised my Spear’s recommended list that is…well, not overly diverse in the conventional wisdom sense…due to the simple fact that it is all female. Probably Valeria Maltoni is best known for her long-time Conversation Age blog.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

To assist this blog’s readership in gathering a better range of views and ideas, I’ve devised my Spear’s recommended list that is…well, not overly diverse in the conventional wisdom sense…due to the simple fact that it is all female. Probably Valeria Maltoni is best known for her long-time Conversation Age blog.

Communications 40

Communications Conference Government Policies 40