Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? How can marketing and PR jointly contribute to business goals? Demonstrate the value of and secure investment in PR. Working with marketing.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Need help with marketing or PR? PR is competing with inbox fatigue.

Media Relations 173

Media Relations Media Pitching Survey 173

Landis PR

APRIL 29, 2024

Finland is consistently ranked as the happiest country in the world, and trust is an essential aspect of Finnish society, making it a safe and stable environment for investment. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland.

Radio 59

Radio Pinterest Television Government 59

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Typically, these are softball pieces that in many ways serve the interests of my peers in PR. >>> More than a proactive PR partner: an extension of your team.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Study 123

Case Study Study Company B2B 123

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Do you need help with B2B tech marketing and PR?

B2B 162

B2B Leadership Marketing Software 162

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up.

Survey 117

Survey B2B Marketing Interviews 117

Burrelles Fresh Ideas

DECEMBER 5, 2023

Outdated communication tools hinder the flow of information and make it challenging for employees to stay connected. Sluggish or unreliable platforms can lead to delays in sharing crucial information, impacting decision-making processes and project timelines. The rise of remote work has added a layer of complexity to internal comms.

Internal 95

Internal International Communications Employee 95

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. PR budgets 5. Balancing priorities among stakeholders Ever feel like you spend more time justifying your work than you do getting things done? There’s power in a good little story about PR success. ROI and proving value 2.

Survey 137

Survey Measurement System Education 137

5W PR

FEBRUARY 19, 2024

Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. In fact, the report reveals most consumers rely on word of mouth marketing and client testimonials when considering making a purchase. Help consumers track goals, connect with others, and make informed choices.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

MARCH 15, 2023

Companies can also leverage user polls and surveys. Social media platforms like Instagram and Twitter have features that allow brands to create polls and surveys to gather feedback from their audience. Trends Brands can make use of industry news and trending topics to create new and exciting content.

Social Media 88

Social Media Media Education Survey 88

Sword and the Script

JUNE 4, 2022

My previous employer had sold a mid-sized PR firm, her husband had started this business, and recruited me to join. I thought this was my ticket to get in early, work hard and earn a little payout when he sold that firm in a few years. It wasn’t PR, but I like the work and I thought consulting might open up new opportunities.

Survey 78

Survey Public Affairs Government Community 78

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. PR blogs You have to keep an eye on blogs because blogs come and go – countless PR blogs used to be great that no longer publish.

Resources 119

Resources Publicity Reddit Interviews 119

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. That works out to one post per week, which is like clockwork. If you want content marketing to augment PR, social media and other marketing activities…. Businesses Value the Role of PR and Communications More than Ever.

Blogging 135

Blogging Software Google Content Marketing 135

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 149

Brand Branding Reddit Pitching 149

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Yeah, I know, it makes for captivating clickbait. I’ve witnessed time and time again how a strategic and well-thought out PR program can bring real value to a business. Is Tech PR Really Dead?

Writing 177

Writing Pitching Report Industry 177

5W PR

MARCH 4, 2022

The non-intrusive elements that make up inbound marketing are crucial. These elements draw customers to a business instead of making businesses pursue them aggressively. A business has to learn who they are marketing and selling to before they make a sale. An excellent example of marketing automation is sending out surveys.

Strategy 88

Strategy Marketing Survey Consumer 88

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. The survey will take just a few minutes to complete. Three years ago, we teamed up to begin fielding this survey.

Survey 86

Survey Public Affairs Corporate Trends 86

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. How does a PR team keep the momentum going if things get quiet? Make news with opinion or behavior surveys. Speak up on owned media.

B2B 147

B2B Pitching Case Study Local 147

Stephen Waddington

DECEMBER 2, 2019

You’re reading the blog of the top Comms and PR Online Influencer of the Year. Vuelio named me the UK’s top Comms and PR Online Influencer of the Year at its annual online influencer awards. Blogging has become an important part of my life in the past decade. Blogging has changed a lot during this time.

Community 85

Community Survey Government Blogging 85

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. Click To Tweet.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. Analysis: .

Blogging 106

Blogging Survey B2B Analysis 106

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. PR agencies naturally want a piece of the digital media budget pie.

Media 186

Media Study Agency Consumer 186

5W PR

FEBRUARY 14, 2022

According to surveys, nearly 80% of all consumers who regularly listen to podcasts don’t mind hearing ads, and over half actually consider making a purchase after hearing an ad. Third-party endorsements have a great impact on a company’s reviews and ratings, which makes them very valuable for both companies and their consumers.

Advertising 88

Advertising Advertising Survey Consumer 88

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. I’ve known this reporter for a long time, we’ve met in person previously, and I have worked with this person on behalf of multiple clients and employers for years.

Pitching 112

Pitching Media Relations Survey Advertising 112

5W PR

APRIL 19, 2023

External Benefits For businesses, brand image and reputation are crucial factors that can make or break success. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity. Not to mention that nearly 70% of customers are willing to make a second purchase from such brands.

Internal 88

Internal International Transportation Employee 88

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. I’ve kept notes about all of the things that make it harder than they need to be. media@team.com ).

Company 99

Company Survey Pitching Report 99

Sword and the Script

MARCH 30, 2021

However, if PR is part of your communications or marketing strategy , then those businesses are missing an opportunity to tap social media for better exposure. More than a proactive partner: an extension of your marketing and PR team. This runs counter to current trends among the general public – but that’s a different blog post.

Social Media 109

Social Media Report Survey Media 109

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 99

Interviews Publicity Technology Social Media 99

Solo PR Pro

AUGUST 24, 2021

It makes sense if you think about it. Survey your customers twice a year. Again, might seem like a lot of work for a team that doesn’t have any extra time. But, putting together a simple, 10-question survey could glean a lot of insight that can drive content for months to come. What’s top-of-mind?

Social Media 105

Social Media Media Survey Meeting 105

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. Where I had something to add, I inserted commentary denoted by italics.

Survey 102

Survey Report Media B2B 102

Deirdre Breakenridge

NOVEMBER 23, 2016

You should let the people around you, who mean the most, know that your journey would not be the same if they were not a part of your work or your life. If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You can show your appreciation.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. This also works in deal negotiation: you leak the idea that you’re up for sale as means to gain leverage in pricing the transaction. Did you know?

Company 150

Company Tools Technology Software 150

Barokas

MAY 31, 2019

Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. We’ve worked with a number of clients to create in-depth technical and educational pieces to bolster their resource libraries.

Case Study 100

Case Study B2B Resources Web 100