ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

For PR agencies, winning new business is an imperative for growth, but it’s o nly half the battle. A quick start for a PR campaign can raise confidence among external (or internal) clients and lay the groundwork for a successful long-term program. Immersion is key to great PR. Be aggressive in getting all assets.

How To 136

How To Leadership B2C Agency 136

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . But you have to know what you need before you can select the proper tool.”. Iris PR Software. Hemingway App.

Tools 125

Tools Analytics Software B2C 125

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. Content Marketing Lesson #2: Showcase stellar examples.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Beyond PR

MARCH 6, 2018

It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. 2) Drive Earned Media . Audiences crave information. The rise of earned media.

Strategy 67

Strategy How To B2C Content Marketing 67

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Can you share an example of one that worked? Is it clear who we are offering for interviews, and what they can speak about? I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

JULY 5, 2017

I first met Sophie years ago when she led the marketing team for PRWeb, while I led PR for Vocus, which had acquired PRWeb in 2006 (Vocus was since been acquired by Cision ). Though it’s been many years, we recently reconnected and I learned of her company Shiny Blue Marketing, LLC and her services as an interim CMO.

B2C 55

B2C Education B2B Interviews 55

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

MARCH 25, 2016

In my previous blog posts about advocacy marketing, I looked at how advocacy content can benefit your brand and how to start sharing your customers’ love. While terms like B2C and B2B are still incredibly relevant, successful marketing comes down to mastering your H2H (Human to Human) approach. Immediately.

Marketing 40

Marketing B2B B2C Leadership 40

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. To help you out, we’ve combed through the main conference schedule and chosen our 10 can’t-miss sessions at this year’s Content Marketing World.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. Ironically, PR as a sphere has certain reputational problems itself. Ironically, PR as a sphere has certain reputational problems itself. In this case, PR manager plans and runs advertising campaigns.

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

MARCH 18, 2015

What we can agree on is that content marketing encourages marketers to establish their companies - instead of being just a vendor, seller or manufacturer - as a leading information source in their industries. What do they need and how can you be the one who provides it for them? And, why shouldn’t we be? March 4, 2015. You listen.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

JUNE 2, 2011

This is Part 2 of a two-post series. In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). For a while, my client had been feeling that the [original PR pro] was not performing. Some background.

How To 76

How To Pitching Local Interviews 76

NewsWhip

JUNE 10, 2021

Benedict Nicholson: [Starts at 2:18] Gotcha. No clue what it is, and yet, that plan was basically the start of my career in risk because that’s when I was learning to basically prepare for emergencies and disruptions to our business. Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. The New York Times Digital Archives.

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

AUGUST 4, 2016

It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# A Burke always, always keeps her promises! Interesting.

Social Media 89

Social Media Media Facebook Twitter 89