Doctor Spin

DECEMBER 4, 2023

Confirmation bias is a constant challenge for PR professionals. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view.

Media 52

Media eBook Viral Construction 52

Cision

MAY 29, 2017

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? This helps users to find content that’s most suitable for them.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. The study found online newsrooms accounted for 6% of page views and visitors spent 8% more time with the content there.

Study 138

Study Media Relations Media Measurement 138

PR Fuel

JULY 12, 2020

There are lots of benefits you’ll observe when you start using this marketing tool. Search engine optimization (SEO) is still a proven and effective form of marketing. Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. Build Your Content Strategy.

SEO 64

SEO Engineering Web eBook 64

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Landis PR

SEPTEMBER 19, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. For the original blog, please visit here. Shaking up your routine with new content can help shape a more innovative mindful landscape. Aim to leave them with a feeling that resides long after they’ve read or heard the message.

Creativity 98

Creativity Publicity How To Policies 98

Buzzstream

FEBRUARY 9, 2024

Content-Led White Hat Link Building Tactics Below are white hat link building tactics that require new or existing content. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building. But, suppose the goal is long-term link growth.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Shift Communications

MARCH 23, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner''s Guide to Blogging Series: Part 1: Blog Core Values. Part 6: The Telephone. Part 2: The Kennedy.

Blogging 60

Blogging Content Marketing Marketing Advertising 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 6 Tell me a story.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse. .” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

5W PR

OCTOBER 26, 2017

Very quickly I began posting food only content for myself and brands. I believe that since I dedicated my feed to food only I started to organically grow my audience who also enjoyed recipes, and together over the last 5 years we have been enjoying food and lifestyle content together. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. Labels are unimportant; content is. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

MAY 30, 2017

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? This helps users to find content that’s most suitable for them.

How To 40

How To Engineering Content Marketing Advertising 40

5W PR

OCTOBER 26, 2017

Very quickly I began posting food only content for myself and brands. I believe that since I dedicated my feed to food only I started to organically grow my audience who also enjoyed recipes, and together over the last 5 years we have been enjoying food and lifestyle content together. Perfect timing really!

Interviews 60

Interviews Instagram Video Creativity 60

Shift Communications

FEBRUARY 25, 2016

There’s a critical component to any content marketing or communications strategy that is commonly undervalued: the quality of writing. Regardless, there is not a single person who can’t benefit from continual improvement in their written communication skills. Provide Sharable Content. Define Your Own Takeaways.

Writing 60

Writing Transportation Consumer Travel 60

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. There are several essentials that form the fibres of a good press release, which I will be running you through. . I start with a brief polite introduction, I then get straight into the study itself and what its key finding is i.e. the piece(s) of information that will form their headline.

Pitching 164

Pitching Writing Digital PR How To 164

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. Ironically, PR as a sphere has certain reputational problems itself. Ironically, PR as a sphere has certain reputational problems itself. From social media management to crisis communications, content is king.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. 1) You spent a long time at an agency and then when in-house. Guaranteed. .

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. My views on hiring the best PR firm for an organization are pretty strong and I’d like to believe based on a broad perspective. When should you consider hiring a PR firm. Process driven PR.

Corporate 60

Corporate Communications Web Creativity 60

ZudePR

APRIL 8, 2018

For instance, if seven of your ten alpha readers agree that your introduction is far too long, you tend to listen. 6 Be flexible with your technology I wrote my first draft in Google Docs. All write: books, blogs, essays, strategy documents, newspapers, board reports. For example, “Intro Too Long?” Most have kids.

Google 101

Google Writing Skype Technology 101

ZudePR

MARCH 22, 2018

Table of Contents. #1 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms.

Interviews 28

Interviews B2B Blogging Real Estate 28

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. My favourite seven. Five book recommendations. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JANUARY 26, 2011

You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. And PR has changed along with it. And for PR to really work in this day and age, it’s really only the last one that counts.

Strategy 40

Strategy Case Study Community Creativity 40