Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Predictions usually include some element of aspiration. My own predictions. Marketing predictions. Hunter Montgomery | ChurnZero.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. 1) You’ve got a big job at big PR firm and yet you’re also working on an MBA. Meet James S.

Internal 69

Internal International Interviews Trends 69

Sword and the Script

JULY 17, 2018

Merritt Allen is the owner and executive director of Vox Optima , which is a strategic communications firm with a long history of working with the government. So much has changed in PR, I wanted to understand how it has impacted communications in government. Merritt Allen is my guest on this edition of the Off Script series.

Government 89

Government Publicity Public Affairs Agency 89

Sword and the Script

SEPTEMBER 19, 2017

The size of the firm didn’t seem to matter either. 1) What are the top challenges facing law firm marketers today? By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

SEPTEMBER 24, 2019

Not every one that winds up in the marketing and PR space started there. An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. Take Chris Forhan for example. I specifically wanted to ask him about sales in the agency world.

Agency 63

Agency Software Enterprise Marketing 63

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: Would you Run Your Internal Data Through this Media Monitoring AI?

Marketing 78

Marketing Publicity Survey Study 78

OnePitch

MAY 12, 2022

I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. What are the benefits of a broadcast placement rather than a digital/print one? His career has spanned the intersection of business, technology, and communications.

Strategy 52

Strategy Interviews Pitching Energy 52

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. As such identifying and selecting a firm is a big decision that deserves a thorough examination of the proposed team. When should you consider hiring a PR firm. Process driven PR.

Corporate 60

Corporate Communications Web Creativity 60

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. It’s as simple as that. As a magazine journalist, I received up to 300 emails per day. Their responses?

Pitching 164

Pitching Writing Digital PR How To 164

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. Looking back at my 5-year career full of diverse hands-on experience, I came up with a list of 15 typical tasks which pay my bills. Ironically, PR as a sphere has certain reputational problems itself. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm.

Digital PR 60

Digital PR SEO Small Business Blogging 60

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Do you want to do something about it?

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

MAY 2, 2011

If you invest $1,000 dollars in shares of a firm, you need to know what that $1,000 is doing for you. Typically, to overcome the second problem, internal resources are tapped to organize between one and three training rides in the big city. But it’s oft-derided in digital circles. The same goes for investments of time and effort.

Training 62

Training Measurement Facebook Community 62

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

PR Fuel

AUGUST 7, 2018

I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing. You should do the following: Plan the release with a written outline. Craft a great headline. Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Edit , edit, edit. You’re busy.

Writing 40

Writing How To Report Comparison 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Only 5% said they have less influence. He wrote, “So 9.5

B2B 114

B2B Marketing Survey Software 114