Bianchi Biz Blog

DECEMBER 2, 2020

This question is one of the reasons we created our Meet the Media blog. Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. it’s thrilling to think about what the average driving experience will be like 5 or 10 years from now.

Mobile 73

Mobile Trends Automotive Technology 73

Sword and the Script

JULY 24, 2018

There are a lot of reasons why, but in some way, shape or form, it probably can be traced to the fact many marketing shops don’t see a distinction between content marketing and producing content. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. I see two primary reasons.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. In fact GCS pays very competitive salaries, in line with many PR and communications salaries in the private sector.

Government 60

Government Communications Advertising Advertising 60

Doctor Spin

DECEMBER 7, 2023

Here we go: Quicklinks 10 Types of Intelligences PR Resource: Mental Models 10 Types of Intelligences Howard Gardner: 10 Types of Intelligences Howard Gardner’s theory of multiple intelligences expands the traditional view of intelligence beyond logical and linguistic capabilities. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

ZudePR

JULY 20, 2016

One of them was me, Zude PR. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR Fuel

AUGUST 7, 2018

Write them together in 10-15 words. I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing. This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. Once your reader gives up midway through the piece you’ve failed.

Writing 40

Writing How To Report Comparison 40

NewsWhip

JUNE 10, 2021

Let’s move on a bit then to talk about the detectable risks today, and obviously we are going to be talking about risk a lot today, so it might be helpful for people who maybe don’t know exactly what that entails if we just define what we mean when we talk about risk. Ben: Great. That’s fascinating. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. We solicited commentary around this question from PR professionals that took the survey to find out. We solicited commentary around this question from PR professionals that took the survey to find out. Say whatever you want?

Survey 377

Survey Media Relations Media Ethics 377

Waxing UnLyrical

DECEMBER 4, 2010

So to hear there might be a temporary reduction in the spewing of bits and bytes snapping at our synapses is actually a bit of a relief. Over the last 10 years, I’ve been quite amazed at how philanthropic Americans are in general. They might spread some awareness, but can they get someone to buy, do, click, act?

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

Crisis 271

Crisis Brand Branding How To 271

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. 4. Discounts & Giveaways —As a bonus for your customers, consider offering a 10% off coupon for signing up for emails or do a free (small) product giveaway.

Communications 40

Communications Pitching Writing Social Media 40

Cision

MAY 3, 2017

The fact of the matter is that airlines know this, and until the recent incident the industry did not have any reason to financially care. This chart is shows insights on all blog and news media mentions of discussions around overbooked flights and passengers being bumped every single day. Image source: [link].

Airlines 137

Airlines How To Engineering Radio 137

PR Fuel

JULY 10, 2018

Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: No Guiding PR Strategy – This point is first for a reason. All these other mistakes can be forgiven and forgotten, but floundering around without a PR strategy will get you nowhere.

Local 40

Local Newspapers Writing Pitching 40

Beyond PR

MAY 3, 2017

The fact of the matter is that airlines know this, and until the recent incident the industry did not have any reason to financially care. This chart is shows insights on all blog and news media mentions of discussions around overbooked flights and passengers being bumped every single day. Image source: [link]. About James Rubec.

Airlines 65

Airlines How To Engineering Data 65

PR Fuel

SEPTEMBER 18, 2018

Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! So instead of abandoning the idea of press releases altogether, let’s focus on the mistakes you might be making that are causing your press releases to be ignored. What a concept! Sucks, doesn’t it?

Writing 118

Writing Newspapers Report Data 118

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60

Stuart Bruce

OCTOBER 30, 2014

And I’ll conclude by identifying the new skills and attributes of the modern PR professional. Well in more than 25 years of practising professional public relations I’ve never once been in control and I’ve never met an honest PR person who was. Advertising and marketing people might have used to have control. The truth is.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40