ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. Make news with opinion or behavior surveys. Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

JANUARY 26, 2021

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Surveys are always helpful, especially after a major campaign. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For digital shopping app Retale , we conducted a quick survey to determine what parts of the country spend the least and most on Halloween decor (those in the northeast are the cheapskates.) Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.”

Film 180

Film Small Business Pitching Comparison 180

Contently - Strategy

APRIL 28, 2022

For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch. It tangibly shows how marketing is supporting the new product launch and, ultimately, how it contributes to the company’s bottom line.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

PRSay

NOVEMBER 5, 2018

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. A recent survey affirms the power of this medium to engage and persuade: Ninety-seven percent of marketers say video has helped increase user understanding of their product or service.

Video 96

Video Communications Strategy Product Launch 96

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), We generated a mass amount of coverage on this survey, but a few of the top national publications to cover it were HuffPost and U.S. Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. According to a survey by Intercall, more than 60 percent of call participants admit to doing other work on conference calls. We say, go ahead and break that rule.

Skype 136

Skype Conference Agency Product Launch 136

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. Builder campaigns, such as blogging and social engagement, are designed to create and expand assets on an ongoing basis. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Independent news channels, blogs and podcasts will rise in readership/listenership.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. But just 2% said “always.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Two key items worth revisiting include product launches and strategic partnerships.

Pitching 83

Pitching Product Launch Data Measurement 83

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. If not, you should. In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Choosing a theme for your survey that is topical and linking your business to it will help pique the interest of journalists.

Writing 45

Writing Media eBook Survey 45

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team.

Reputation 75

Reputation Employee Leadership Product Launch 75

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Do you want to plan content around key product launches you see coming in the future, or seasonal events? Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Do you want to plan content around key product launches you see coming in the future, or seasonal events? Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Do you want to plan content around key product launches you see coming in the future, or seasonal events? Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Analytics 60

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team.

Reputation 48

Reputation Employee Leadership Product Launch 48

Waxing UnLyrical

DECEMBER 14, 2016

You could encourage employees to share anything from blog posts to event information and job vacancies. Source: Nielsen Global Trust in Advertising Survey. List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way).

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

SEPTEMBER 3, 2019

The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. That’s a pretty cool mention and if you’d like to learn more about Onclusive, I published a briefing about the product a short while ago. 6) Picks from the PR tech vendor blogs.

Analytics 67

Analytics Report Technology Pitching 67

PR Conversations

SEPTEMBER 22, 2015

For the Italian women I surveyed, a career in public relations was their first choice of occupation. From 2006 until recently she managed her Italian-language blog, L’officina della comunicazione , writing about communications and PR, with a particular focus on small enterprise issues.

Interviews 40

Interviews Enterprise Corporate Internal 40