Blogging Measurement Product Launch Survey 
Onclusive
AUGUST 10, 2021
Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past).
Contently - Strategy
APRIL 28, 2022
Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.
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Sword and the Script
JUNE 3, 2020
Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds.
Sword and the Script
JANUARY 3, 2023
Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.
OnePitch
APRIL 14, 2022
On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), We generated a mass amount of coverage on this survey, but a few of the top national publications to cover it were HuffPost and U.S. Want more blogs like this?
Shift Communications
AUGUST 17, 2018
In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Two key items worth revisiting include product launches and strategic partnerships.
Sword and the Script
NOVEMBER 22, 2016
Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. It’s not an isolated result either.
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