ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. – Write a series or blog together.

B2B 191

B2B Social Media Radio Fashion 191

Buzzstream

NOVEMBER 10, 2020

Photoshop and crop holding images for the website and social media. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Keep an eye out for breaking stories. Get source quotes . Schedule teasers for our stories for Facebook, Twitter and sometimes Instagram. You get the gist.

Pitching 164

Pitching Writing Digital PR How To 164

NewsWhip

AUGUST 17, 2023

You don’t have to work at a media monitoring company to know that generative AI is hot these days. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time.

Pitching 94

Pitching Print Measurement Report 94

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Cision

JULY 19, 2017

Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media? Write a standout pitch. Then ask if the media contact would like a sample. Your pitch may not work right “now,” but it could work for a future issue or a later blog post.

Pitching 235

Pitching Print Creativity Blogging 235

Flack's Revenge

NOVEMBER 10, 2014

He writes: Of the many attempts at new approaches to publishing — native advertising, custom content, sponsored content — SugarString sets a new low… The fact that the name of the corporation bringing you the information is at the bottom of every story, not the top, is an attempt to hide the fundamental intent. Well, how, you may ask.

Advertising 235

Advertising Advertising Brand Branding 235

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. In this digital age, you’ll also want to take advantage of social media platforms to announce and spread stories to all of your audiences. Will you set up a digital newsroom to host everything or mail out a printed newsletter?

Journalism 120

Journalism Strategy Brand Branding 120

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. Social media profiles and content. Printed and digital materials: sales collateral.

Corporate 270

Corporate Brand Branding Guidelines 270

ReimaginePR

JULY 11, 2016

After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. Content marketing includes everything you say in person, print, online and in video. On top of blog posts, content marketing also encompasses: Newsletters.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. if I can help it. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Mora Communications

MAY 7, 2015

And while we’re on the topic, do not confuse social media outreach with a public relations campaign. But, by launching a social media campaign are you simultaneously launching a PR campaign? Let them know you care enough to know who they are and what they write. Do they overlap? Are they both important? Definitely.

Social Media 49

Social Media Newspapers Media Pitching 49

Shift Communications

MARCH 15, 2022

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re investing in audio (ex: podcasts) and video (especially short form) to help fill in their content model.

Strategy 103

Strategy Media Journalism Banking 103

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? ” In a rapidly evolving digital media landscape , reader trust is precious.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Presspage

JANUARY 23, 2018

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die! In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. Press release!

Newspapers 92

Newspapers Financial Print Technology 92

Sword and the Script

AUGUST 11, 2020

Anyone with a blog can call her- or himself a professional journalist but unfortunately, fewer and fewer remain.” [ Note. Infotainment was the word Neil Postman’s used in 1985 in his media criticism]. As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Blame social media.

Survey 155

Survey Data Media Ethics 155

PR Insiders

APRIL 13, 2021

It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows. Hire a firm that specializes in the right media for you. If you’re also an author, find a firm that works as well with book reviewers and book bloggers.

Radio 78

Radio How To Public Affairs Print 78

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 94

Survey Industry Leadership Study 94

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders.

Leadership 83

Leadership Print Training Radio 83

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. The writing is brilliant. Twenty years later, we have social media channels that reach everyone immediately. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. 2) Propel adds social media monitoring.

Software 120

Software Technology Advertising Advertising 120

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. This is certainly not the case today. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

PR Fuel

AUGUST 26, 2021

It’s not enough to start blogging, though. For example, you can share your press release on: Your company website blog. Print publications and blogs. Social media accounts. With regular blog posts, you can increase traffic by an average of 30%. Here are 10 reasons you shouldn’t wait.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 120

Communications Crisis Internal International 120

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. The media is saturated with press releases, so it can be difficult to get yours noticed. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.

Strategy 88

Strategy Product Launch Brand Branding 88

Stephen Waddington

DECEMBER 5, 2018

Good media relations people do what all good influencer relations people are doing which is to engage in dialogue. Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. Publishers have shifted from print to digital formats including apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115