Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Most draw analogy to customer relationship management, or CRM. The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 152

Media Relations Media Print Software 152

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

OCTOBER 15, 2020

If you’re going to sell software to lawyers, you got to have your wits about you. I’ve pitched them many times over the years for clients or past employers, but I’ve never had my own byline published. This makes sense because lawyers are highly intellectual, trained to be reliant on the logic of precedent, and skeptical too.

Content Marketing 96

Content Marketing Marketing Print Software 96

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Online – websites, blogs, online media sites. Maybe you got some decent pick up and had your story featured in an article.

Media 75

Media Radio Newspapers Print 75

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. As the PR director for the company, which developed and sold software , this conference sounded awesome. The problem I saw centered on the fact that we were a software company.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Frederik Vincx

OCTOBER 27, 2015

Clever PR automation software and workflows can help minimise boring tasks. Make it even easier by using specific software to find influencers based on interests. This info might be handy to pitch influencers your related story. That’s why it’s important to build up a relationship before pitching.

Google 60

Google Software Analytics Pitching 60

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike.

Pitching 40

Pitching Automotive Engineering System 40

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. This was true of every industry, except PR technology.

Software 121

Software Technology Advertising Advertising 121

Sword and the Script

SEPTEMBER 14, 2021

They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. More than once I’ve successfully taken a contributed article – usually one with a contrarian viewpoint – and used it as the basis for podcast pitch (this works the other way around too). Some of them don’t have websites. My take on Podseeker.

Media 93

Media Pitching Print Data 93

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. Don’t just focus on traditional media; the rise of blogging and social media translates to a higher number of online influencers who attract content-hungry audiences. This attention to detail will help ensure your pitch doesn’t get deleted on sight.

Pitching 40

Pitching Media Radio Print 40

Deirdre Breakenridge

MARCH 12, 2015

There are also resources such as Canva that allow you to use simple design software to create presentations, brochure covers, posters and photo collages. The colors you use on the web are not the same colors you use for print. Tip #5: Read Creative Blogs. Tip #5: Read Creative Blogs.

Creativity 150

Creativity Web Social Media Data 150

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. ” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest.

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

MARCH 20, 2018

b) Event-related social media: Today, the real-time experience of an event can be extended beyond the attendees through the tweets, live blogging, Instagram photos, and all the other bits of information being shared. 5) Tell us a little bit about the software product your company develops and how it adds value to event marketing programs?

Industry 73

Industry Marketing Enterprise Mobile 73

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 111

Case Study Marketing Study Content Marketing 111

Journalistics

MARCH 2, 2013

You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. Writing a blog post? Choose workflow experiments. Assign project teams.

How To 60

How To Software System Employee 60

Shift Communications

SEPTEMBER 18, 2017

The PR industry operates this way mainly because we’ve not had access to predictive software or good data. That’s changed in recent years as the data floodgates have opened and predictive software has been democratized. Let’s take the organic traffic from my personal blog as an example. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 111

Content Marketing Marketing Media SEO 111