Newsfile

FEBRUARY 28, 2024

User Experience (UX) refers to the overall experience people have while interacting with a product or service. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g.,

Viral 52

Viral Crisis Communications SEO Reputation 52

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. It’s not a practice exclusive to public relations specialists like it used to be.

SEO 100

SEO Pitching Small Business Agency 100

ImPRessions - Crenshaw Communications

MARCH 23, 2022

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate.

Agency 310

Agency Meeting B2B Conference 310

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. She did review it and ended up writing about it too.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Bad Pitch Blog

APRIL 2, 2014

And in doing so, its potential as a media relations tool has increased exponentially. Yes, we''ve even received good pitches through this site. Which leads me to this pitch from a second degree connection. and "The Bad Pitch blog pwns. and "The Bad Pitch blog pwns. Everyone knows we rock.

LinkedIn 80

LinkedIn Pitching Resources Web 80

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020).

Technology 93

Technology Software Resources Pitching 93

PRSay

SEPTEMBER 21, 2018

Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list. Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Trade media — These are industry-specific publications.

How To 153

How To Media Nonprofit Newspapers 153

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Some of us laughed, but I blogged about this after Dan died, because, as self-evident as it was, that simple mantra has stayed with me. What I like to do is keep a priorities list and refer to it at the beginning of each day. Dan had a rambling, shouty style and he closed his remarks by crying out, “Hire smart people!” Dan was right.

Internal 310

Internal International Meeting Leadership 310

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. The Media Reference Challenge. It’s a whole lot easier to ask a customer to do a media interview if you’ve already built some trust with them. A simple way to do this is to request an interview for a corporate blog. Then your heart sinks.

B2B 60

B2B Blogging How To Media 60

Doctor Spin

FEBRUARY 22, 2024

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. They will refer you to their marketing department and ask you to pay for an ad! This is where marketing and public relations “cross swords.”

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

DECEMBER 4, 2023

Doctor Spin | The PR Blog. Media Relations: Debiasing Techniques “Debiasing techniques against confirmation bias could potentially promote human welfare by reducing ideological extremism and fostering understanding among diverse groups.” Please support my blog by sharing it with other PR- and communication professionals.

Media 52

Media eBook Viral Construction 52

Sword and the Script

NOVEMBER 7, 2023

Muck Rack AI recommends reporters to PR Muck Rack says a proprietary AI will now create a curated list of recommended journalists based on your existing media list. A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts.

Employee 135

Employee Software Survey Tools 135

Sword and the Script

AUGUST 3, 2021

Automated social media accounts, particularly bots, can muck up your social listening efforts. My eyes involuntarily roll, and I feel nauseous anytime a software company refers to their product as “intelligence.” This goes for “media intelligence”, “business intelligence” and “consumer intelligence.”. Media relations.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”.

Survey 91

Survey Journalism Study Pitching 91

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. PR is thriving, but what about “public relations” — as a name? .” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Beyond PR

JULY 20, 2016

Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches. Include contact info: Reporters are sorting through thousands of press releases and pitches each day. Your contact information, website and social media details are not things they should have to spend research calories on.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

MAY 5, 2016

This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. Seven years I’ve put into this blog.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Barokas

JUNE 19, 2017

As PR professionals, the art of media relations is our bread and butter. Research – when it comes down to it, if you do your research into the reporter’s beat and past coverage, and think what you are throwing their way is actually something they would be interested in, it really doesn’t matter how many times you pitch them.

Pitching 68

Pitching Sports Resources Report 68

Sword and the Script

OCTOBER 15, 2019

I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. 2) Use paid social to showcase your earned media.

B2B 78

B2B Facebook Advertising Advertising 78

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 3) Surgically weave it into blog posts.

Media 97

Media B2B Groups Conference 97

Presspage

AUGUST 20, 2019

This begins with a strategic, prioritized approach to securing earned media. Earned media is exposure won through media relations : news coverage on- and offline, op-eds, blogs, podcasts, and media discussion of your brand. Paid media , like traditional advertising, marketing, and sponsored content.

Media 74

Media SEO Resources YouTube 74

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. This seems to give you access to your media list right from an email. 6) Picks from the PR tech vendor blogs.

Analytics 68

Analytics Report Technology Pitching 68

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Essentially, content syndication involves republishing content such as a blog or video across third-party sites. Sound daunting?

Infographics 102

Infographics Fashion Advertising Advertising 102

Cision

OCTOBER 6, 2015

Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Not sure what to include in your pitch to reporters?

Interviews 120

Interviews How To Healthcare Media Training 120

Bad Pitch Blog

AUGUST 28, 2006

We received a question from a reader we’ll refer to as Nonplussed. Nonplussed is pitching for a couple of clients to trade, business and consumer media and experiencing a dramatic dip in August coverage. But keep the whole media relations picture in mind—including your pitch. The news must go on.

Media Relations 40

Media Relations Media Pitching Consumer 40

Bad Pitch Blog

AUGUST 24, 2009

The pitch worked. We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. Also include the last three articles they’ve written--with important references highlighted. The interview’s scheduled. Now the real work begins.

Interviews 56

Interviews Pitching How To Report 56

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Include customers: If you can include a quote from a customer or offer a customer to use as a reference, he or she can sing your praises, and again, strengthen the story. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Bad Pitch Blog

MAY 9, 2006

A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch. This pitch does take nerve. AP Never Goes Out of Style This person references Washington D.C. and “US malls” in the same pitch. They clearly do not reference an AP Style guide much. What’s next?

Pitching 40

Pitching Chemicals System Video 40

PR 20/20

AUGUST 9, 2016

A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. This includes, but is not limited to: Analyst relations. Blogger relations. Community relations. Employee relations. Media relations. Crisis communications.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Bad Pitch Blog

SEPTEMBER 22, 2006

Techdirt also joins the discussion with reference to Valleywag’s snarky ire for Tech PR''s approach to media relations. I''m willing to bet at least half of the news releases she receives are from people that never even read the media list they send to, much less her column or either one of her blogs.

Pitching 40

Pitching Media Relations Blogging Technology 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 63

Marketing Pitching Corporate Tools 63