Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

5W PR

DECEMBER 8, 2022

Fortunately, there are a few public relations tools and platforms that allow companies to streamline their tasks and operations, while generating insights that will end up helping keep track of metrics and measurements. The post Measuring PR Performance appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Measurement 88

Measurement Comparison Reputation Industry 88

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. See our blog for more details.). Action 3: Highlight Your Leaders.

Reputation 78

Reputation Insurance Insurance Employee 78

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. But make no mistake, measuring performance is what every other department is doing.

Measurement 150

Measurement Analysis Data Blogging 150

PR in High Definition

MAY 24, 2023

It has always been essential for businesses to maintain a solid reputation. Social media, 24-hour news cycles and the ubiquity of information have put reputational issues at the forefront of any organisation’s strategy. Clearly, this will have a big impact on the reputation of the firm more broadly, but also on sales teams.

Reputation 62

Reputation Measurement Leadership Examples 62

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

PR in High Definition

FEBRUARY 27, 2023

Could admiration be a reputation measure of success? Measuring PR impact is a topic continually discussed – it takes many forms and can get a little heated with many differing opinions. A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors.

Reputation 62

Reputation Comparison Measurement Engineering 62

PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). In June 2013, Gini Dietrich presented the first iteration of the PESO model you may recognise in a blog post: The Four Different Types of Media.

Measurement 133

Measurement Social Media Blogging Mobile 133

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Speaking Engagements.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370

Brand Branding Media Measurement 370

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Your PR campaign should be designed to achieve a clear, measurable objective, which will help determine the strategy to get there. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. Do you create strategic communications plans for your PR campaigns? How do you currently get executive buy-in for investment in PR and communications?

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Reputation Us

OCTOBER 31, 2018

We think about reputation a lot. Not our own, per se, but rather business and nonprofit reputations. How are reputations formed? How long does it take to build a strong reputation? Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? Contact us.

Reputation 60

Reputation Nonprofit Employee Analysis 60

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measure success. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement.

Communications 195

Communications Measurement Corporate Reputation 195

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. If the crisis is your responsibility, be accountable for it and apologize—being honest is key to building your brand reputation. DO measure your impact as things unfold.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Ask for actionable insights, solutions and measurable results—encourage communications to share unexpected insights, propose an action plan, and then measure and report on the outcome of the action.

Communications 195

Communications Corporate Measurement Reputation 195

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We invest a lot in earned media because this is precisely how you build trust and corporate reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar 4.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar. Performance evaluation and measurement expertise. ? Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. Sentiment monitoring. Social listening. Current trends.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

DECEMBER 6, 2021

When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients. PR teams tell us that Onclusive’s scope of social media monitoring helps them better manage their brand reputation, uncover new opportunities, and prove the value of their social strategies.

Media 370

Media Comparison Software Enterprise 370

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Trends 397

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands.

Pitching 370

Pitching Data Privacy Writing 370

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Utilizing data to measure the effectiveness of marketing efforts.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money. Buffett” in the top left corner.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

5W PR

APRIL 8, 2024

The old days of being defined by physical spaces and a reputation for complexity are fading. Reestablishing trust The consumer finance services industry has had its share of reputation issues. The post The Role of PR in Transforming Consumer Finance appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Financial Ethics Banking 78

Cision

MAY 7, 2015

In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. PR Measurement Conference attendees didn’t think so. A combination of discussion on blogs, Facebook and mainstream media accounted for the remaining four percent of discussion around the event.

Conference 120

Conference Measurement Twitter Reputation 120

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. N:onconformity.

Reputation 90

Reputation Creativity Employee Resources 90