Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 118

B2B Marketing Survey Software 118

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.

Tools 147

Tools Radio Data Instagram 147

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. We have invested in state-of-the-art digital marketing and PR software, and we build campaigns based on the goals of our clients.

Media Relations 97

Media Relations Media Social Media Internal 97

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. . - MailChimp : Online email marketing solution to manage contacts, send emails and track results.

Tools 60

Tools B2B Software Storytelling 60

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 111

Case Study Marketing Study Content Marketing 111

PR 20/20

OCTOBER 31, 2017

Disclaimer: this is not your average end-of-year tips and tools blog post. Enable Data Visualization to Empower Data Storytelling. We aren’t surprised that the data visualization software field continued to explode throughout 2017. cool templates for infographics, social media, etc).

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Here we go….

Software 103

Software Reddit Marketing Survey 103

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Jonathan Hill hit reply when he received my letter a couple of weeks ago.

Tools 69

Tools Insurance Insurance Handbook 69

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 111

Content Marketing Marketing Media SEO 111

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Iris PR Software. Iris PR Software presents a solution to this challenge. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out.

Tools 125

Tools Analytics Software B2C 125