Cision

JULY 11, 2017

Track any relevant blogs, Twitter handles, and other personal channels in relation to your brand. A print mention is different from a broadcast mention, which is different from a social media mention, and so on. As such, you must be careful in how you actually input your searches into the software. Not sure where to begin?

How To 265

How To Media Software Agriculture 265

Cision

APRIL 10, 2017

Print media and travel freelancers have longer lead times, often three to four months in advance. Blogs and online media may have a couple of weeks of a lead time, and sometimes pitches for a radio program can be last-minute. Consider the Lead Time. Depending on what media outlet you are pitching, lead times may vary.

Travel 174

Travel Pitching How To Radio 174

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 100

Writing How To Print Corporate 100

5W PR

APRIL 12, 2021

An effective way to do this is to have QR codes on the company’s business cards or other promotional printed materials so that when other attendees scan the code, they’ll be taken to the company’s contact number or other contact information about the company.

Publicity 88

Publicity How To Consumer Print 88

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. How to set earned media objectives that are right for your brand.

Brand 370

Brand Branding Media Measurement 370

Konnect Agency

NOVEMBER 26, 2019

You may find yourself reading through your favorite website, magazine, or blog and not even realize that the editorial you are reading 100% paid for by the brand. Publications are getting increasingly more creative with the way in which they print or post paid media. Lauren (Frances).

How To 80

How To Print Agency Social Media 80

OnePitch

SEPTEMBER 8, 2022

We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. Want more blogs like this? The coverage was incredible.

Pitching 98

Pitching Consumer How To Media Relations 98

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 103

Media Advertising Advertising Print 103

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. The post How to Turn Your Personal Story Into a Compelling Brand appeared first on ReimaginePr.com. What voice? Click Here.

Brand 156

Brand Branding How To Storytelling 156

5W PR

JANUARY 17, 2017

However, media impressions are not limited to television or print media. The post How to Measure PR? appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 90

Measurement How To Television Analysis 90

ZudePR

SEPTEMBER 8, 2015

To coin a term unfairly used by the 1980s UK Chancellor Nigel Lawson to describe currency analysts and financial traders, I’d dismissed bloggers as “teenage scribblers” How wrong was I. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). You were all thinking it.

Blogging 75

Blogging Print System Sports 75

Onclusive

JUNE 2, 2021

Check out these tools from Onclusive to see how we can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which types of content drove the most impact for your brand.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

APRIL 9, 2019

Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible. The post How to Connect With Consumers Offline appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Consumer 60

Consumer How To Advertising Advertising 60

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Onclusive provides unified earned, owned and social media monitoring with the most complete and accurate news and social media coverage available across digital, newswire, print, broadcast, radio, and all major social platforms.

Analysis 195

Analysis Media Reputation Trends 195

Barokas

JUNE 1, 2017

How are you going to make an impression? When a student comes prepared with knowledge of recent Barokas PR news, culture and clients (read the blog and follow us on social media) they standout. Bonus points if you bring a printed resume and work examples! Finally, BIG thanks to our two awesome spring interns, Darby and Ashley.

How To 68

How To Interviews Internal International 68

Axia PR

AUGUST 23, 2017

We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. Also, check out five more ways to create blog post topics. As you dive deeper, however, topics will be harder to find.

Infographics 48

Infographics How To Print Content Marketing 48

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. The post How to Choose a Media Monitoring Service appeared first on Critical Mention - Media Monitoring. Robust analytics and reporting.

How To 60

How To Media Analytics Television 60

The Proactive Report

APRIL 6, 2021

Just as with print publications, the top tier websites are harder to pitch. These once small startups understood how to leverage the new dimensions of trust and grew into thriving enterprises. How can you include this information in your PR plans? But you can still use the DA to guide your content strategy.

Leadership 147

Leadership Engineering Enterprise Social Media 147

5W PR

JANUARY 3, 2024

Determining how to position a product or service in the market to differentiate it from competitors. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Doctor Spin

JUNE 28, 2022

How to train a spokesperson? In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder).

Training 52

Training How To Video Corporate 52

Beyond PR

APRIL 10, 2017

Print media and travel freelancers have longer lead times, often three to four months in advance. Blogs and online media may have a couple of weeks of a lead time, and sometimes pitches for a radio program can be last-minute. Anna Marevska is an editor and writer for Cision Blog. Consider the Lead Time. About Anna Marevska.

Travel 52

Travel Pitching How To Print 52

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Mora Communications

JANUARY 3, 2018

Local print publications have different needs than national print. 2018 PR Campaign Blog | Copyright © Mora Communications Inc. The post How To Successfully Work With Your PR Firm in 2018 appeared first on Mora Communications. For example, TV is a visual medium. You want to offer them more than a talking head.

How To 40

How To Newspapers Print Interviews 40

Stuart Bruce

OCTOBER 1, 2015

We’ve just published our second book and it has got 30 new chapters each providing a detailed how-to guide on using digital tools to improve PR practice. The 30 chapters will be published individually over the next few weeks, so I’ll post a copy on my blog when my chapter is released.

Strategy 60

Strategy How To Print eBook 60

Sword and the Script

SEPTEMBER 7, 2021

Print circulation drops again. America’s top 25 largest newspapers have lost 20% of their weekday print circulation since the beginning of the pandemic…data shows that the WSJ, NYT, and USA Today together lost more than 500,000 of print circulation between the first quarter of 2020 and the last reported period. Beyond Bylines ).

Software 89

Software Print Tools SEO 89

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

Norton's Notes

DECEMBER 21, 2014

With the end of the year quickly approaching I know we are all out wining and dining in the PR industry but come January everyone will be hitting the gym again and what better way to get ready for the new year than learning how to train with weights properly. About the blog. Anyway, after hours of work here are my top ten.

Blogging 44

Blogging Training Exercises Sports 44

Sword and the Script

JULY 7, 2020

PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Cision “partnered with print suppliers” to provide its customers with “print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and [the] Middle East.”

Technology 123

Technology Publicity Software Print 123

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. I explored the challenge of working with paid influencers in a previous article on my blog. There are no benchmarks.

Media 103

Media How To Advertising Advertising 103

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This feature is not available for recurring automated briefings.

Pitching 96

Pitching Print Measurement Report 96

Sword and the Script

OCTOBER 5, 2021

Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. While newsrooms are going digital, print media is still a major target for PR pitches and for journalists,” said Muck Rack Co-founder and CEO Greg Galant in an announcement. “The PR tech mentions. Content picks.

Software 159

Software Tools Print Technology 159

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? Uber came under fire after an employee blog went viral, detailing a culture of sexism. Last month we wrote a blog discussing the benefits of being transparent and using transparency to make your brand’s voice and message clear. So, what are the crazy trends predicted to become lifestyle norms by 2027?

Trends 59

Trends How To Retail Google 59

ZudePR

MAY 17, 2016

You won’t find all the answers in this 750-word blog post. Print it out. The post Who Wants to Know How to Craft a Powerful Headline? What to Do It’s never too late to learn new tricks and there’s plenty of useful advice for journalists and PRs. But it’s a start. Here are three top tips. #1: Provide ideas.

How To 60

How To Tools Writing Viral 60

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. “Why on Earth are our website visitors so darn obsessed with one of our employee’s old blog posts? Cover photo by Jerry Silfwer ( Prints / Instagram ). Journalists are often okay with organisations asking them for advice based on their expertise. Make a list of survey questions.

How To 52

How To Hotels Survey Employee 52

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Then, I may see them subscribe to my blog and interact as a member of my community. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

Presspage

JANUARY 23, 2018

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. In 2006, Foremski published one of his most unforgettable blogs titled Die! In essence he saw early on that the Internet was one massive, accessible and affordable digital printing press. Press release! Press release!

Newspapers 92

Newspapers Financial Print Technology 92