Contently - Strategy

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. I even wrote a book about it.

Brand 145

Brand Branding Healthcare Enterprise 145

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt.

Radio 170

Radio How To Community Storytelling 170

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. Social Media for Healthcare: What’s The Potential? Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. Enjoy and have an awesome weekend! Emory’s Excellent Crisis Communication on Facebook. Does Common Sense On Social Media Come With Age?

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality.

Company 88

Company Strategy Publicity Real Estate 88

5W PR

DECEMBER 7, 2021

Most companies these days understand how important personalization is when it comes to their PR and marketing campaigns. In fact, the same is true across many other industries, not just news – people look and sound the same, and talk about the same topics in everything from lifestyle to investing, to healthcare.

Consumer 88

Consumer Storytelling Data Healthcare 88

5W PR

DECEMBER 7, 2021

Most companies these days understand how important personalization is when it comes to their PR and marketing campaigns. In fact, the same is true across many other industries, not just news – people look and sound the same, and talk about the same topics in everything from lifestyle to investing, to healthcare.

Consumer 78

Consumer Storytelling Data Healthcare 78

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Plus, it’s not just healthcare providers that recognize the value and benefit of telehealth – patients do, too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Solo PR Pro

DECEMBER 27, 2022

Impact Players and Stu Opperman, APR expanded the scope of work and billings for several clients (including Memorial Healthcare System and Make-A-Wish Southern Florida) and, as president, Stu led PRSA’s Greater Fort Lauderdale chapter through a comeback after COVID-19. Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Onclusive

MAY 10, 2017

PR pros in the healthcare and social assistance industries were at the low end of the salary range while professional, scientific, and more technical PR specialists were at the top. The median annual income across all U.S. occupations is around $36,000, which means public relations professionals earn 40% more than the median income.

Trends 150

Trends Publicity Data-Driven PR Government 150

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Data Community 164

Mora Communications

NOVEMBER 7, 2017

The new world of long-term care marketing has expanded the boundaries of where and from whom nursing facilities and assisted living facilities seek referrals. Although we see marketing almost everywhere we go from the doctor’s office to the gas station, it is limited in both its reach and credibility. .

Strategy 40

Strategy Advertising Advertising Storytelling 40

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Websites are the most valuable owned digital property for B2B marketers. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

JUNE 10, 2021

Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? ” Oftentimes too, there’s just probably not enough research done in some cases, and so folks are quick to innovate and put something out to market before there’s proper case studies around how to customers.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Cision

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. Read lots and lots and lots of blogs and books. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. They aren’t marketing a service or peddling a product. Nonprofit Storytelling: The Opportunity. Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

DECEMBER 14, 2018

This story is all too common for marketers. The online video space is a deeply crowded market. Marketers are taking notice of the boom, and they’re expected to spend $83 billion on online video this year just in the U.S. Better infrastructure impacted everything from healthcare to education to job training.

Viral 111

Viral Video Strategy YouTube 111

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. You can find her portfolio here: [link]. Nominated by Kelli Burns, University of South Florida. Natalie Anastasia, @natanastasia.

Groups 60

Groups Internal International Conference 60

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. A great blog post can establish trust, but is it really worth someone’s contact information? The content carries a helpful tone, breaking down complex topics into blog posts that fall under 1,000 words. Probably not.

How To 111

How To Transportation Content Marketing Healthcare 111

Beyond PR

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. Read lots and lots and lots of blogs and books. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 81

Sports Agency Industry Creativity 81