Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. These devices have to be as glitch-free as possible at the outset since any negative review, even on a tiny blog, can cause an upset. Simply: do they work? But I’d also seriously travel!

Communications 253

Communications Data Local Survey 253

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. They can share their views on your platform, share it to their social media accounts, tag you in their answer or blog about it. Asking random questions won’t do the trick. their value.

Social Media 120

Social Media Marketing Media Study 120

Waxing UnLyrical

JUNE 14, 2018

Think of the cost of gas traveling for interviews, new work clothes and printing costs. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Glassdoor even has a Know Your Salary calculator you can print out during a salary discussion with your boss.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

JANUARY 20, 2018

The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.”

Case Study 99

Case Study B2B Study Marketing 99

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Waxing UnLyrical

FEBRUARY 22, 2011

‘Ink’ is printed in edited media – well considered.&#. Also note the emphasis on “edited&# media, which Jim clarified could include print as well as online media. What are some ways to measure engagement? Whether your blog receives comments or not. b) Measure KPI’s that help you meet goals.

Analytics 79

Analytics Publicity Print Measurement 79

Beyond PR

APRIL 20, 2016

In the whitepaper Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence , Ken Wincko, Senior Vice President of Marketing at PR Newswire, emphasizes the importance of measuring both online and offline channels. “To

Report 40

Report Media Television Radio 40

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. Research, measurement, optimization and patience are key to success. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said.

Media Relations 40

Media Relations Media Journalism Print 40

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

PR Conversations

JULY 20, 2015

Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. From an industry perspective, my most-valued confidences were artist disclosures about how much they valued (or not) various print and online theatre publications. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Stephen Waddington

JULY 11, 2017

The 136 page report is available as a free download. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 7 Measurement. If you enjoyed this blog post you may like to receive future posts as they are published, via email.

Communications 115

Communications Publicity Survey Newspapers 115

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum.

Case Study 111

Case Study Marketing Study Content Marketing 111

Beyond PR

APRIL 6, 2016

Don’t just focus on traditional media; the rise of blogging and social media translates to a higher number of online influencers who attract content-hungry audiences. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Measure your lists’ success.

Pitching 40

Pitching Media Radio Print 40

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Waxing UnLyrical

JANUARY 26, 2011

You can see more about this in the Facebook video on the subject (and I thought it was interesting that there’s no way you can embed this in a blog post, but whatever…) Hmm. I know the AdOn gets downloaded almost 1 million times per week. That means that I’ve been mulling over this a lot – a LOT! Not completely.

Facebook 107

Facebook Privacy Twitter Social Media 107

Sword and the Script

AUGUST 6, 2019

He continued: b) “We launched our first podcast season last in March titled, Coffee With A Journalist , which has over 1,500 views and over 820 unique downloads. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. 6) Picks from the PR tech vendor blogs .

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

MARCH 2, 2017

And what about improving your email campaign's open and click-thru rates, and your success in maximizing digital downloads, followers, views and shares? Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Waxing UnLyrical

SEPTEMBER 2, 2010

I do this by keeping links to the introductory #measurePR post , as well as to the MeasurePR category on my blog handy. When you go back and look at the transcripts, you’ll find people share a wealth of resources… blog posts, websites, and most of all, their own thoughts, often artfully captured in a perfect sound bite.

Twitter 82

Twitter Resources Conference Facebook 82