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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Content Marketing World. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management. AirPR: What are best practices in PR & content marketing measurement?

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State of The PR Industry: A Look Back at 2021

Onclusive

Another 20% said that they get their budget as part of the marketing budgeting process, and 15% review their PR metrics and results with the C-suite every quarter: In this blog post, we’ve covered the top five questions asked during our webinars. There is more to discover in our whitepaper on this subject—download it below.

Industry 221
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7 PR Blogs You Should Be Following

Critical Mention

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Content Marketing World. Content Marketing World is the leading event where attendees can learn and network with the best and the brightest in the content marketing industry.

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How to Build Brand Value  

Onclusive

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Swift and thoughtful responses to negative feedback can help in managing and mitigating potential reputation crises.

Brand 195
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How to Turn Your Brand Crisis into PR Success with Ease

Cision

Fortunately, the GitLab team had already rolled out a crisis management plan. They took the initiative to inform their clients of the crisis before social media started flooding with negative tweets and comments. Hopefully, the above tips will help you turn a crisis into a PR win. Google Doc with live notes [link].

Crisis 271