ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

Fashion 75

Fashion Telecommunications Crisis Training 75

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate.

Pitching 272

Pitching Viral Interviews Education 272

PR in High Definition

DECEMBER 13, 2017

It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. This app adds fashion purchases to an online ‘wardrobe’ and organises them by colour, style and designer. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

SEPTEMBER 20, 2019

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand.

Marketing 48

Marketing Social Media Instagram Advertising 48

Stephen Waddington

JULY 17, 2018

At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. In most cases they don’t. The stories go undiscovered. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

5W PR

NOVEMBER 14, 2023

Kendall Jenner & Hailey Bieber Are First to Wear Kylie Jenner’s New Brand Out – Kylie Jenner is launching her own fashion brand, Khy, and has her celeb friends and family wearing her black leather pieces out as her unofficial ambassadors. You can dress them up or down, and this trend isn’t going anywhere anytime soon.

Trends 78

Trends Fashion Film Viral 78

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Implement viral marketing tactics. The Verge.

How To 198

How To Real Estate Web Case Study 198

5W PR

JANUARY 1, 2021

From a PR perspective it had all the makings of a viral story. Creating a viral story is not easy, and takes the right mix of planning, timing and good old-fashioned luck. Whether it was a surprise, or not, no story is going to go viral without the media to go along with it. ba-dum-ch!). Let’s break it down: Authenticity.

Publicity 78

Publicity Viral Conference Fashion 78

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? Implement viral marketing tactics. The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). They have been repeating a survey for years to compile their blogging statistics and rank for the keyword. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Mindful Marketing

AUGUST 9, 2018

According to her Twitter page, she a plus-size fashion, lifestyle, and travel blogger , which means her livelihood depends on sharing content on social media. Gaining likes, shares, and followers is key to her success, and to have a post go viral is golden. ” Subscribe to Mindful Matters blog.

Social Media 50

Social Media Airlines Privacy Media 50

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] Don’t date your blog content – it is proven to reduce its reach.

Marketing 28

Marketing Employee Wikipedia Data 28

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Masters in Communications

FEBRUARY 12, 2022

She subsequently developed her own fashion brand and became a successful businesswoman. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

Trends 78

Trends Social Media Community Viral 78