PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Critical Mention

FEBRUARY 28, 2019

There’s so much to take into consideration that it’s no surprise that brands and marketers alike have to go back to the drawing board time and time again. In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. SCHEDULE A DEMO.

Facebook 62

Facebook Infographics Financial Writing 62

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Images, infographics, GIFs, and interactive videos can breathe new life into your content. SCHEDULE A DEMO. After you finalize your content, the next step is deciding what to promote.

Social Media 62

Social Media eBook Infographics Media 62

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests).

Tools 125

Tools Analytics Software B2C 125

Critical Mention

AUGUST 29, 2018

Build your brand voice. One of the fundamental components in maintaining a customer base and attracting a new audience is having a unique brand voice. Customers are more likely to engage with a brand that has a distinguished character than a faceless company. SCHEDULE A DEMO. Be consistent with your content.

Social Media 61

Social Media Media Infographics Financial 61

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. Instead, show your company’s culture by using culture shots, or if you’re large enough, you can hire brand ambassadors to represent your organization. Keep your brand’s voice consistent.

Social Media 65

Social Media Media Writing Infographics 65

PR 20/20

MARCH 7, 2017

And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Plus, 92% of consumers trust peer recommendations over standard brand content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business.

Advertising 84

Advertising Advertising Privacy Analytics 84

Critical Mention

JANUARY 15, 2019

In this blog, we’ll explain how inbound links work and show you six ways to build effective backlinks using simple images. There are millions of websites out there dedicated to specific businesses, brands, products or services. SCHEDULE A DEMO. Images are essential when it comes to backlinking opportunities.

How To 60

How To SEO Mobile Google 60

Beyond PR

SEPTEMBER 27, 2016

Similarly, Instagram can help you engage in conversations at events, while showcasing the fun, personal side of your brand. On the other hand, Facebook and LinkedIn are suited for big announcements, event summaries, blogs, and links to longer-form content in general. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

MAY 3, 2016

An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Tease out an embedded infographic by cropping it down to a single visualized statistic. CNW used an action image of speaker David Meerman Scott to promote their blog interview via Twitter.

How To 40

How To Infographics Video Instagram 40

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post.

How To 60

How To Software System Employee 60

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. The Australian Open.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

OCTOBER 25, 2023

Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information. Content here should foster this budding curiosity and introduce your brand’s offerings.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 145

eBook Product Launch Software Internal 145