Remove tag political campaign
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7 reasons why effective PR is more important than ever

Remote PR Jobs

Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. A version of this post first appeared on the Crenshaw Communications blog. PR drives SEO.

Mobile 100
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#FuturePRoof podcast: an afternoon snifter

Stephen Waddington

Ditch the lazy fake news tag. Whatever your view of UK Prime Minister Theresa May, she has pulled a shrewd political move in calling a General Election on 8 June 2017. Crowdsourced project aims to scrutinise political advertising. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week.

Ethics 108
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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Corporations constantly churn out copy for communication channels and PR campaigns. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity.

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Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. SEO is snake oil.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog. Olivier has one of those remarkable blogs I know I can go back to time and time again, because I will find something to re-read, and re-read again.

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Weekly Roundup: Rethinking Color

Waxing UnLyrical

Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog. Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. Cause and effect , by Michael Martin from MediaPost’s Marketing: green blog.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results. Gracious marketers gone before share all you need to know on applying for a Google Grant and implementing non-profit AdWords campaigns (PDF). It couldn’t be easier to produce an Animoto video.

Tools 99