Katie Paine's Measurement Blog

MAY 25, 2023

And you have to submit to a 30-minute sales call just to find out which category you actually fit into. So, I have some advice for all you potential clients out there: Don’t talk to a vendor until you have your goals in place. They wondered if that would measure the goals and metrics we had just defined. They don’t.

Measurement 52

Measurement Communications Survey System 52

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. You never know who reads your tweets and how they react to them.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.”

Blogging 40

Blogging Strategy How To Writing 40

PR 20/20

JULY 17, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In short, your life is already machine assisted, and your marketing will be too. But, how do you get started?

Marketing 41

Marketing How To Technology Resources 41

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”).

Blogging 64

Blogging Analytics Google Writing 64

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. How to Use Content to Maximize the B2B Buying Process. How to Use Content to Maximize the B2B Buying Process. Not to worry.

Content Marketing 40

Content Marketing Marketing B2B Video 40

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? What You'll Get from Reading This Post. Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

FEBRUARY 12, 2019

One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. No two marketers are alike. Understand how better to communicate with one another. How does your position make use of your strengths? Personality Assessment.

Exercises 47

Exercises Marketing Writing Examples 47

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. More specifically, can we use machines to write blog posts at scale?”. Can we automate content creation using artificial intelligence?

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars.

B2B 60

B2B Infographics Interviews eBook 60

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”).

Blogging 40

Blogging Analytics Google Writing 40

Prohibition

FEBRUARY 27, 2020

Influencer marketing has taken the world of social media by storm. Almost every brand now has a dedicated section within their marketing strategy for influencers and it’s not surprising why. Lydia Millen (lydiamillen). View this post on Instagram. Check your emails! Scarlett London (scarlettlondon). View this post on Instagram.

Fashion 96

Fashion Instagram Travel Marketing 96

The Awards Blog

AUGUST 30, 2019

Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. . Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. . It’s simple: apply for a business award. .

Writing 52

Writing How To Local Examples 52

Waxing UnLyrical

OCTOBER 14, 2010

STEP, TIP] {to, that will, on} [TASK, GOAL] In other words, articles such as 20 Tips on How to Gain Traffic on TheWWWObserver or 101 Steps to Becoming a Better Blogger on Lifehack. Shonali’s recent post, Seven Ways to Set Your Presentations on Fire , accomplishes this goal. Image: jim crossley via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. The result? The result? Long form blog posts? What’s ahead: Map your PR team workflow.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. But don’t think it’ll ever get you anywhere at work.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Beyond PR

AUGUST 4, 2016

That’s why it’s vital that your brand gets your social media strategy right. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It might also provide a thought about what might happen next year.

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Lately, innovative marketing teams have been thinking beyond the standard blog post. On Google, there are 260 million search results for “b2b technology.” Assess your marketing maturity? Identify untapped markets?

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Identify untapped markets?

B2B 57

B2B Content Marketing Trends Marketing 57