Scott Public Relations

DECEMBER 19, 2019

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. ” Like what you’ve read?

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5W PR

OCTOBER 8, 2018

The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. Make use of technology. Social media is key when attracting women. However, gender-based advertising is a hard act to follow.

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Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

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Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. At least 2.5

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Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

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Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. At least 2.5

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Healthcare Insurance Insurance Energy 40

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. About Growing Social Now.

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Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

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Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

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Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

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5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

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Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

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Social Media Communications Healthcare Insurance 76

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Most popular social media channels in Japan LINE is used 92.5%

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Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

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Remote PR Jobs

MAY 26, 2023

In this blog, let’s focus on how to determine the costs of such services, once you have found a good match. Will the freelancer be responsible for media outreach, social media management, content creation, or a combination of these services? How do you know who to choose? How much should you pay them?

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Scott Public Relations

APRIL 2, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. The post Homebound?

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Doctor Spin

MARCH 1, 2024

Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals. Healthcare organisations. Technology companies. Please support my PR blog by sharing it with other communication professionals.

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Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

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Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? However, remember that AI should not replace human-written content and creativity.

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Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Measure your results.

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Scott Public Relations

JANUARY 24, 2019

Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Google Analytics and tools that monitor social media data can help you keep track of your backlinks and connect them with your PR successes, and show you the new relationships you are cultivating. Like what you’ve read?

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Cision

JUNE 14, 2016

In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. Technology is rapidly transforming healthcare and communication, and I’m thrilled to be working at that intersection.

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Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

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Scott Public Relations

MAY 13, 2019

Examine your website and social media profiles as well, paying particular attention to coordination. Using the same handle for as much social media as possible also creates a consistent image that avoids confusing anyone looking for you. Like what you’ve read?

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Landis PR

JUNE 14, 2021

Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. Our cell phones are not pieces of technology but a necessary appendage. So how do you define tech PR today in 2021?

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OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Plus, it’s not just healthcare providers that recognize the value and benefit of telehealth – patients do, too.

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Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges. Like what you’ve read?

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Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges. Like what you’ve read?

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Healthcare Insurance Insurance Pinterest 40

Deirdre Breakenridge

MARCH 8, 2017

She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, MobiTV, and the Oakland Raiders. She went on to work at a number of leading technology firms and one of the top global PR agencies.

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Scott Public Relations

OCTOBER 13, 2019

Today, tools such as the Internet and social media have given millions more people the power of mass communication, and reduced the influence of professional journalists to set the agenda. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

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Insurance Insurance Healthcare Pinterest 45

David PR Group

AUGUST 8, 2016

Despite incredible advances in technology, the development of messaging during a crisis still feels like it is done on the fly. And, yes, it has to do with social media and how your reputation is determined online. A few weeks ago, a United Airlines pilot made a couple social media mistakes. –John.

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Scott Public Relations

FEBRUARY 1, 2019

As technology advances, and society moves forward with it, effective communicators don’t rest on their laurels with the system they have. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Remote PR Jobs

MAY 25, 2023

In this blog, let’s focus on how to determine the costs of such services, once you have found a good match. Will the freelancer be responsible for media outreach, social media management, content creation, or a combination of these services? How do you know who to choose? How much should you pay them?

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Healthcare Survey Resources Industry 100

Scott Public Relations

JULY 12, 2019

Move beyond the normal regimentation of tasks between departments, and create an integrated approach to your media, content, and editorial outreach. Combine your content creation strategy with your social media calendar, and set your media relations outreach to match. Like what you’ve read?

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MaccaPR

JUNE 16, 2016

But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries. Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences.

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Solo PR Pro

MAY 17, 2022

At first, Daria worked mostly with clients in agriculture and trade, energy, and labor relations but has since pivoted to healthcare, as well as picked up clients in packaging, sustainability and material science. As Steigman Communications has evolved, so too has technology. Thoughts on social media and the future.

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Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

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