5W PR

FEBRUARY 16, 2021

One industry that saw an increase in 2020 for obvious reasons was healthcare. Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. What does all this mean for marketers?

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Social Media Healthcare Brand Branding 88

Reputation Us

JUNE 2, 2015

As previously noted on the LTPR blog, my colleague Kurt Heath and I were able to attend the PRSA Health Academy Conference this past May. The conference was chalk-full of invaluable takeaways for healthcare marketers and public relations practitioners. The post A PR Treatment for the Healthcare Industry: Social Media Pt.

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Scott Public Relations

DECEMBER 19, 2019

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process.

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Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

DECEMBER 19, 2019

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. ” Like what you’ve read?

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5W PR

OCTOBER 8, 2018

The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. Social media is key when attracting women. Women tend to use their phones and social media more than men.

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Healthcare Marketing Social Media Instagram 60

Shift Communications

MAY 2, 2017

All too often we have conversations – either live or over email, text and even through social media – and we forget about the basics of effective communications. The importance of effective communications is also increasingly important in the industry where I focus my communications practice – healthcare. Katie McGraw-Paul.

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Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. At least 2.5

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Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. At least 2.5

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Healthcare Insurance Insurance Energy 40

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

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Social Media Pitching How To Media 150

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. About Growing Social Now.

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Ronn Torossian

NOVEMBER 30, 2017

Here let’s look at public relations for physicians and other healthcare providers. As people – patients – turn more to the internet and social media, physicians … READ MORE ». As people – patients – turn more to the internet and social media, physicians … READ MORE ».

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Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

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Healthcare Insurance Insurance Pinterest 49

5W PR

MARCH 29, 2023

Featuring healthcare providers’ qualifications and experience, as well as promoting the safety and efficacy of medical products or treatments, can do this. Stories can be shared through social media posts, blog articles and website testimonials.

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Pharmaceuticals Healthcare Exercises Community 88

Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

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5W PR

JULY 4, 2023

Developing a strong client base and attracting more patients is a significant challenge faced by mental health centers when it comes to healthcare marketing. That’s due to the lack of training in social media marketing and marketing management before starting their centers.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

The Proactive Report

MARCH 27, 2020

Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. In 2019 Pew Research Center reported that more than half of adults get their news on social media. While they’re online, they’re also going to be checking their social feeds. Plan Ahead.

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Crisis How To Small Business Social Media 225

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

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5W PR

AUGUST 25, 2023

Handling misinformation The internet and social media have given rise to the spread of misinformation, especially in the health and wellness space. Utilizing social media responsibly Social media platforms play a significant role in reaching and engaging with the target audience.

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Healthcare Crisis Communications Crisis Education 78

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

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Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Social Media 76

Social Media Communications Healthcare Insurance 76

Presspage

FEBRUARY 16, 2018

Headquartered in Milton Keynes, the ID Medical helps healthcare organisations across the UK find the staff they need to provide the best possible care to their patients. Their newsroom acts as the main publishing hub for blogs, news, and associated digital content like videos.

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Healthcare Social Media Communications Video 68

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

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Sword and the Script

MAY 21, 2019

1) Why start a business focused on B2B paid social? BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

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5W PR

APRIL 23, 2023

Brands can ask customers to leave reviews and share them on the company website, social media, and review sites. Healthcare professionals, nutritionists, and other health and wellness experts can partner with these brands to establish credibility. Reviews and testimonials are powerful tools for smaller supplement brands.

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Consumer Brand Branding Education 88

5W PR

OCTOBER 18, 2023

Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. Monitoring and engagement Monitor social media channels for discussions about the brand. Responsible posting Train the company’s social media team to post responsibly.

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Brand Branding Crisis Communications Healthcare 78

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. Joe Colon, Social Media Strategy, Atlantic Health System.

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Doctor Spin

MARCH 1, 2024

Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals. Healthcare organisations. Please support my PR blog by sharing it with other communication professionals. Technology companies.

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Remote PR Jobs

MAY 26, 2023

In this blog, let’s focus on how to determine the costs of such services, once you have found a good match. Will the freelancer be responsible for media outreach, social media management, content creation, or a combination of these services? How do you know who to choose? How much should you pay them?

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Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Most popular social media channels in Japan LINE is used 92.5%

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Marketing Newspapers Print Local 106

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

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Insurance Insurance Healthcare Government 52

Melissa Agnes

OCTOBER 31, 2014

Social Media in a Health Crisis (Free Webinar). Watch this free webinar on crisis management for the healthcare industry by @PatriceCloutier. Many healthcare professionals and hospital attendants have expressed concern that they are underprepared to deal with Ebola if it arrives within their hospital. Must attend!

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Crisis Management Healthcare Crisis Conference 186

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. Measure your results.

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Leadership Content Marketing Healthcare Google 145

Scott Public Relations

APRIL 2, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Thanks for reading. The post Homebound?

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Insurance Insurance Healthcare Technology 71

MaccaPR

JUNE 16, 2016

But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries. Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences.

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Social Media Healthcare Marketing Media 48

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

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Healthcare Insurance Insurance Social Media 52

ISEBOX

OCTOBER 13, 2016

Last year, the company was in hot water with the FDA over the reality TV queen’s social media posts regarding her endorsement of Diclegis as a medication for morning sickness. The issue for healthcare PR pros is accountability and control over the people distributing your content. The Harsh Consequences of a Little Tweet. .

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Pharmaceuticals Healthcare Social Media Analysis 70