Blog, Crisis, Digital PR and Measurement

Essential Guide To Effective Communication Measurement For CMOs

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Communication and marketing are not just support functions.

Measurement

Measurement Communications Crisis Communications Crisis

From Guest Satisfaction to Brand Advocacy: The Importance of PR in Hospitality

5W PR

OCTOBER 21, 2024

PR facilitates word-of-mouth marketing by providing opportunities for guests to share their experiences through social media, online reviews, and testimonials. Crisis Management and Reputation Protection The hospitality industry is not immune to crises.

Hotels

Hotels Branding Brand Crisis Management

How PR and Digital Marketing Work Together to Drive Online Visibility

5W PR

OCTOBER 9, 2024

PR professionals collaborate with media outlets, influencers, and key stakeholders to disseminate positive messages about a brand. Key activities in PR include media relations, which involves establishing relationships with journalists and securing media placements. This not only extends the content’s reach but also enhances SEO.

Marketing

Marketing Engineering Crisis Communications SEO

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training

Training Digital PR Media Training Education

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Measurement templates. Users can track and share media mentions on the go.

Reddit Software B2B Technology

Public Relations vs Marketing

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. It also involves crisis communication to mitigate damage to the company’s reputation. However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience.

Publicity

Publicity Marketing eBook Public Affairs

Unlocking Revenue Potential With The Power Of PR

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership

Leadership SEO Measurement Reputation

Event Sustainability — The Triple Bottom Line

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning.

Government

Government Measurement Groups Corporate

Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content.

Education

Education Reputation Leadership Technology

Here’s Where Communicators are Hoping to Invest More Resources

PR News

OCTOBER 24, 2018

,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Resources

Resources Communications Leadership Employee

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. 5) Picks from the vendor blogs and PR trades. g) Do Execs Know What PR Is?

Trends

Trends Media Report Technology

28 Observations from 28 Months as a Solo PR

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. As well as blogs.

Digital PR

Digital PR SEO Small Business Blogging

Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Hotels

Hotels Conference Analytics Sports

The Value Of A Global PR Network

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency

Agency Internal International Meeting

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

JANUARY 14, 2019

Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote. Kudos to Rihanna for being ready to strike while the iron was hot.

Branding

Branding Brand Publicity Fashion

The Big Rethink for Communicators Ready for Real Change

PR News

JUNE 11, 2018

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued.

Communications

Communications Blogging Crisis Management Employee

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

NOVEMBER 7, 2016

Six Questions to Ponder Now appeared first on PR News Blog. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued. The post Do Your 3 Search Words Suck?

Google

Google Course Blogging Industry

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

JULY 24, 2017

The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To

How To Writing Blogging Crisis Management

Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

SEPTEMBER 17, 2017

appeared first on PR News Blog. Truth is, we could benefit from those childhood reminders.… … Continued. The post Is Integrated Communications the Holy Grail or Just Cheap Talk?

Communications

Communications Blogging Crisis Management Digital PR

Let’s Make Public Relations More Relevant

PR News

SEPTEMBER 12, 2016

The post Let’s Make Public Relations More Relevant appeared first on PR News Blog. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Publicity

Publicity Pitching Media Relations Blogging

Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Crisis Management Planning Identify potential crisis scenarios and develop a plan for response. Designate a crisis communication team to handle media inquiries and public statements. Another strategy is to utilize social media.

Strategy

Strategy Marketing Crisis Communications Analytics

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.

Leadership

Leadership Communications Blogging Branding

Digital PR Insights on Trust in 2017

The Proactive Report

JANUARY 25, 2017

The measure of trust between the well-informed public and the general population is getting further apart. This trust crisis demands that businesses start by listening to all their stakeholder and engage in dialogue with them. Invest in training on digital skills for your team. Trust in media is now at an all time low.

Digital PR

Digital PR System Engineering Training

Communicators Need to Find Their Voice to Better Define Their Value

PR News

DECEMBER 4, 2017

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. That, at least, is what… Continued.

Communications

Communications Meeting Blogging Crisis Management

7 PR Blogs You Should Be Following

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. Are you looking for good photos for your brand’s blog or social media posts? Share Tweet Share.

Blogging

Blogging Resources Education Creativity

4 Free Chrome Brower Extensions for a Digital PR Edge

Sword and the Script

JANUARY 19, 2016

Blog posts that recommend some absurd amount of tech tools that are labeled “must have” amaze me. To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . by Frank Strong. CC BY-SA 2.0 ).

Digital PR

Digital PR Tools SEO Web

The F Word: It’s Time to Make Your Move

PR News

JANUARY 29, 2018

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. If only it were easy to fail successfully.

Blogging

Blogging Crisis Management Digital PR International

9 Great Ideas from Award-Winning Communicators

PR News

OCTOBER 21, 2016

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Your stakeholders — humans just like you and me — want to be part of a movement, not part of a marketing moment. That statement rung true to… Continued.

Communications

Communications Community Blogging Branding

Make PR Great Again.

PR News

SEPTEMBER 12, 2016

The post Make PR Great Again. appeared first on PR News Blog. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued.

Pitching

Pitching Media Relations Blogging Communications

How to be a PR Pro Without Losing Your Soul

ZudePR

JANUARY 26, 2016

If we want to be taken seriously, we have to believe in something, and that something has to be genuine; it has to be something by which we can be measured, first by ourselves and then by others. ” Dave, the PR: People only truly follow you if you believe in something. ” Dave, the PR: Ooh, top tip, Adrian. .”

How To

How To Meeting Creativity Agency

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) Now is the time to plan for 2024.

Strategy

Strategy Company Communications Construction

Latest PR Trends

5W PR

JUNE 6, 2022

That’s why companies need to start paying a lot more attention to the amount of false information in digital spaces and try to mitigate any potential crisis they might cause. Digital PR. The main point about digital PR is that it’s able to help companies increase their exposure and visibility.

Trends

Trends Data SEO Consumer

The Public Relations Agency: Your Secret Weapon

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Retainer PR agency. Single PR project. Digital PR.

Agency

Agency Publicity Public Affairs Crisis Communications

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics

Analytics Content Marketing Measurement Advertising

Chart Porn and the PR Condition

PR News

APRIL 23, 2018

When you bring hundreds of communicators together over two days for a conference on PR Measurement in Philadelphia, it gets interesting in a way the founding fathers never anticipated. The post Chart Porn and the PR Condition appeared first on PR News Blog.

Conference

Conference Measurement Blogging Communications

How to Get On in New Communications: Be Nice

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. “At the time, I was working with FT Press on a book called PR 2.0: Still reading? I wrote: 1.

Communications

Communications How To Blogging Content Marketing

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. You can’t improve what you don’t measure. Choose workflow experiments.

How To

How To Software System Employee

Will Generative AI Replace Marketers and Content Creators?

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here.

Marketing

Marketing Content Marketing Storytelling B2B

Essential Guide To Effective Communication Measurement For CMOs

From Guest Satisfaction to Brand Advocacy: The Importance of PR in Hospitality

Trending Sources

How PR and Digital Marketing Work Together to Drive Online Visibility

Digital PR spend increases significantly, but still not enough investment in training

Today, we say goodbye to HARO [PR Tech Sum 52]

Public Relations vs Marketing

Unlocking Revenue Potential With The Power Of PR

Event Sustainability — The Triple Bottom Line

Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

Here’s Where Communicators are Hoping to Invest More Resources

What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

28 Observations from 28 Months as a Solo PR

Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

The Value Of A Global PR Network

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

The Big Rethink for Communicators Ready for Real Change

Do Your 3 Search Words Suck? Six Questions to Ponder Now

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

Is Integrated Communications the Holy Grail or Just Cheap Talk?

Let’s Make Public Relations More Relevant

Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

Digital PR Insights on Trust in 2017

Communicators Need to Find Their Voice to Better Define Their Value

7 PR Blogs You Should Be Following

4 Free Chrome Brower Extensions for a Digital PR Edge

The F Word: It’s Time to Make Your Move

9 Great Ideas from Award-Winning Communicators

Make PR Great Again.

How to be a PR Pro Without Losing Your Soul

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Latest PR Trends

The Public Relations Agency: Your Secret Weapon

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Chart Porn and the PR Condition

How to Get On in New Communications: Be Nice

How to modernize your PR team workflow – The Essential Guide

Will Generative AI Replace Marketers and Content Creators?

Stay Connected