Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Do you blog regularly? Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. PR and communications predictions. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. Unsure how? Source: MarketMuse. Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. They list nearly 50 specific stakeholder categories to reflect changing demographics. For example, the U.S.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. “Increasingly, consumers encounter brands outside of shopping contexts.” ” Encountering Brands out of Shopping Context. Teaching, Adding Value and Trust.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Mindful Marketing

OCTOBER 31, 2020

But, what makes negative advertising effective for those seeking a senate seat or the presidency but not for businesses building their brands? As a result, we place political advertising in a different category, accepting its enmity because ‘the ends justify the means.’ ” ​ Subscribe to Mindful Matters blog.

Advertising 85

Advertising Advertising Ethics Government 85

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros!

Strategy 74

Strategy Trade Shows Case Study Course 74

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

AUGUST 16, 2012

The first two weeks of the competition consisted of a local level qualifier round, where companies in different categories (small, medium and large businesses) competed for a Top 8 spot. Each bracket consists of 64 teams in the original categories, but on a national rather than local level. The qualifying rounds.

Journalism 70

Journalism Local Social Media Twitter 70

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. ” So, how obvious should your logo and branding be during a GUINNESS WORLD RECORDS event?

Viral 88

Viral Marketing Guidelines Local 88

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. After the success of the first campaign, ''Shine Strong'' is something we''re committed to as a brand.".

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

MAY 12, 2016

The traditionalists that are unable or unwilling to evolve will eventually fade, and the new category of disruptive agencies will rise to prominence. Turn to agencies with demonstrated track records of success, starting with their own brands. An agency cannot make your business or brand remarkable. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Your blog is one example, but don’t just restrict it there – try pinning it on Pinterest, for example, or sharing snippets of it on Twitter. Would you open it?

Communications 40

Communications Pitching Writing Social Media 40