Doctor Spin

NOVEMBER 22, 2023

In PR, we always seek the attention of publics. But how does attention work? Are there different types of attention? What does science say about attention? 1 Schweizer, K., Moosbrugger, H., & Goldhammer, F. 1 Schweizer, K., Moosbrugger, H., & Goldhammer, F. The structure of the relationship between attention and intelligence.

eBook 52

eBook Groups Biotechnology Resources 52

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

That was true before the common era began. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. However, over a third of U.S. Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

That was true before the common era began. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. However, over a third of U.S. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

DECEMBER 1, 2021

Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email. Most brands and bloggers simply include teasers of new posts in their newsletters, prompting readers to click through for the rest. Only about 5.2

LinkedIn 137

LinkedIn Facebook Blogging Mobile 137

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Here we go…20 insightful PR and marketing predictions for 2018 follows below. It is a window into their assessment of current trends and their aspirations.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Waxing UnLyrical

NOVEMBER 15, 2011

Going negative often accomplishes the goal of making you the less scummy choice in a way that is faster and far more impressive than positive attempts to build up your reputation ever could be. He has taken on two experienced, powerful governors, a former Speaker of the House, and a high-level Congresswoman.

Case Study 87

Case Study Study Comparison Reputation 87