NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Data interpretation (31%). Community building (27%). Strategic planning (42%).

Marketing 118

Marketing Data B2C Big Data 118

Marketwired

FEBRUARY 11, 2016

Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Previously, she was the CEO of talkTECH Communications, one of the fastest growing tech PR firms in the country. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA).

Conference 100

Conference Big Data Pitching Employee 100

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company. Enter an awards competition.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

SEPTEMBER 22, 2016

That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. But measurement and analytics can be a terrific source for narratives and can enrich most marketing approaches immediately. For years, every McDonald’s campaign had one simple measure – how many hamburgers served.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. It’s to grow communities where they live.”

Trends 135

Trends Marketing Pinterest Social Media 135

Ethical Voices

MARCH 14, 2022

What do you see as some of the big PR ethics challenges for today and tomorrow? I think technology is both an advantage and potentially a challenge. It could be a false narrative or could just be narrative for placement versus narrative that’s actually interesting and serving a greater purpose to a community.

Ethics 52

Ethics Publicity Data Agency 52

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? AI-powered technology is in its infancy. Marketing AI technologies are no different.

Marketing 59

Marketing Data Technology Analytics 59

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Wall Street Journal technology titan?

How To 121

How To YouTube Pitching LinkedIn 121

PR Conversations

NOVEMBER 27, 2015

What this proved to me was that no matter where in the world, public relations communities and their professional associations are similarly concerned and motivated by bitter personal feuds and competitions. These are concepts that only quite recently we have begun to fathom in our PR body of knowledge. So what else is new?

Conference 40

Conference Hotels Internal International 40

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. Perhaps with a larger community, the app could have some legs. By and large, I think this is a great thing.

Trends 56

Trends Big Data Mobile Conference 56

Marketwired

FEBRUARY 16, 2016

” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Previously, she was the CEO of talkTECH Communications, one of the fastest growing tech PR firms in the country. It’s a great idea, gives back to the community, builds the brand, and is memorable. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

JULY 29, 2021

But fortunately, there’s a lot of tools out there and technology vendors that are doing surveys at scale for across different brands. I mean, we work with a number of Fortune 500 companies in the technology industry and other industries as well. The predictions are only as good as the data coming into that. Brian: Yeah.

Brand 78

Brand Branding Marketing Data 78

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Guidelines 106

Stuart Bruce

NOVEMBER 11, 2016

We need to find a way to harness activists to actually go out into their communities (which isn’t where you live as communities are more complex than that) and listen in a way that means they can report back what people are feeling, to be made sense of and acted on. Technology. Shift Communication’s Christopher Penn.

Communications 154

Communications Data Policies Twitter 154