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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

Deirdre Breakenridge

The goal was to match the metrics to the program objectives, knowing who would be interested in business metrics vs. community metrics. Of course, now you have to advance so that data education is not just about capturing metrics for your programs. So now you have it … three trends and three new practices for you to embrace!

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The #PRStudChat Community Discusses Digital Media and AI on October 25th

Deirdre Breakenridge

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. Leveraging real-time data during a crisis.

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10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Big DataBig Data is overused because it’s so often used to describe any kind of data. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Actionable Insights – This is often thrown out in discussions about Big Data, but it doesn’t add much clarity.

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Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

According to the website: From VR, 3D printing and hackathons to fashion tech, data visualization, digital art, interactive installations and STEAM, Creative Technology is front and center in innovation success stories across the corporate and non-profit landscape. The Expo and Community hubs are in Brooklyn; Arts and Industry, in Manhattan.

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CIPR Election candidates set out manifesto commitments

Stephen Waddington

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I will draw upon our talent pool of Fellows and Chartered practitioners to deliver this.

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Meet Replika my AI chatbot friend

Stephen Waddington

Behavioural profiling and data harvesting Isabel, and other AI companions like her, might just evolve the big data landscape. Anyone following the popular HBO series Westworld can appreciate the premise of creating AI experiences to harvest the last massive frontier of big data — individual psychology.

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