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What is Public Relations’ First Responsibility in Ethical Situations? Linda Welter

Ethical Voices

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations?

Ethics 76
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Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. What are the journalistic and ethical considerations? Scott Shane writes: “The old rules say that if news organizations obtain material they deem both authentic and newsworthy, they should run it. But they have agendas too.

Ethics 120
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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77
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Web Ad Blocking – is it Ethical?

PRSay

Is ad-blocking ethical? The PRSA code of ethics states that: “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.”. Tchividjian writes weekly ethics blog. .

Ethics 60
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Say No to Bad Clients in 2024

Solo PR Pro

Solo public relations professionals work hard to win and maintain healthy client relationships, but a bad client can impact your confidence and sometimes your bank account. Set the tone in writing A comprehensive contract is your first line of defense. On occasion, every solo PR professional will have a bad client.

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Getting Marketing Decency Done

Mindful Marketing

” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’ Discussions of ethics sometimes identify actions considered blatant wrongs, e.g., it’s never right to murder or rape.

Marketing 100
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Perception, Reality, and Public Relations

Waxing UnLyrical

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. Then I explain (for the bazillionth time) that that is the beauty and the challenge of public relations.