Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks.

Engineering 100

Engineering Newspapers Google Banking 100

Solo PR Pro

APRIL 5, 2022

” I explained to him that no, I certainly wasn't an expert in finance or banking, but that as a communicator with an expertise in communicating clearly (and as a person with a general knowledge of finance), I'd actually be the perfect fit for the job. to your advantage to break into a new niche. We want to hear from you!

How To 104

How To Fashion Banking Industry 104

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. Simply put, we reposition and protect brand reputations. The most difficult challenge I faced is when I served on BEPS and we received a complaint about a local member of my own PRSA chapter.

Ethics 76

Ethics Publicity Education Reputation 76

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter.

Meeting 97

Meeting Journalism Employee Storytelling 97

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Bank (nominated by Monica Wiant). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 1: Focus on Employees … First.

Reputation 60

Reputation Nonprofit Policies Financial 60

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? One of my favorite local Instagram campaigns is #onlyinmn. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. The first step to not breaking the bank is understanding what factors go into making a media tour.

Media 120

Media Television Pharmaceuticals Radio 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

While a brand may not want to make a major new product announcement between Christmas and New Year’s – a notoriously slower season – it is often an ideal time to serve up a positive feature story. CSR-results stories work well here, as do tales of local do-goodery. ” (PNC Bank does this every year!)

Pitching 136

Pitching Print Survey Local 136

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

MARCH 15, 2021

As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. Google Trends can be used to understand and track brand search - and by default relative levels of brand awareness.

Google 119

Google Data Government Social Media 119

Solo PR Pro

AUGUST 19, 2014

I find Xero to be super easy and intuitive (you can download all your bank and credit card transactions into the system and classify/reconcile them with a click), and if you’re a fellow former fan of the now defunct Microsoft Money, this is closest tool you’ll find to that system. you may want to give Xero a try.

Tools 78

Tools eBook Print System 78

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40

PR Fuel

NOVEMBER 13, 2018

PR helps people become closer to the brands and businesses they frequent and makes a huge online world feel that much smaller. . Everyone could be on edge about a recent national or local tragedy and just lashing out at someone in sight. Your Brand. You spent what you perceived as a long time developing a brand for your company.

Customer Service 40

Customer Service Web Energy Company 40

Mark My Words

JANUARY 14, 2021

Couple’s £30m ($40m) contract with Spotify seen as step towards their ‘billion-dollar brand’ after Netflix deal. ’ Reacting to the right-on tone of their podcast and its interviews, another added: ‘Someone please pass the sick bucket.’

Privacy 60

Privacy Healthcare Instagram Banking 60