Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

wiredPRworks

AUGUST 2, 2016

Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters].

Leadership 40

Leadership Survey Enterprise Conference 40

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Leverage leadership expertise.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Landis PR

FEBRUARY 26, 2024

One such approach is incorporating well-crafted op-eds, thought leadership articles, and direct advocacy to elevate an organization’s viewpoint in the public forum, garnering attention from policymakers.

Policies 59

Policies Publicity Community Construction 59

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Thought Leadership. Learn more about the thought leadership PR strategy. corporate cringe ). One of the most prominent obstacles is obscurity. Provide them with resources if needed. Easy Street.

B2B 52

B2B Strategy eBook Small Business 52

Sword and the Script

DECEMBER 21, 2021

I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. Another trend that grew in ’21 is authentic, purpose-driven marketing. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR 20/20

JUNE 25, 2019

And it’s not just B2C. One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action. The future of marketing is more intelligent and more human.

Marketing 52

Marketing Storytelling Technology Community 52

Beyond PR

MARCH 25, 2016

While terms like B2C and B2B are still incredibly relevant, successful marketing comes down to mastering your H2H (Human to Human) approach. In fact, research from Google and CEB’s Marketing Leadership Council shows that B2B decision makers do not contact suppliers directly until 57% of the purchase process is complete.

Marketing 40

Marketing B2B B2C Leadership 40

PR 20/20

OCTOBER 9, 2018

We do have some overlap, but not like a traditional B2C or B2B organization. Q: As a member of the C-suite, what is your advice to others trying to prove to leadership that inbound marketing is the key to long-term business success? Sales is working on sponsorships, benefactors, magazine advertising, and the like—focusing on brands.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Rather, AI will be used to create a lot of filler and SEO bait.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.”

Writing 198

Writing Communications Marketing B2B 198

Prohibition

MARCH 30, 2021

When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS. In February we saw pharmaceutical corporation and COVID vaccine producer, Pfizer, and Matt Hancock MP get into a very public spat. Tributes pour in for Captain Sir Tom.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Sword and the Script

NOVEMBER 29, 2022

While everyone else was peddling corporate gobbledygook, we aimed to give them our candid take. The Content Marketing Institute (CMI) and MarketingProfs teamed up for the 13 th time to poll 925 respondents that work in marketing for companies in the B2B sector or serve a combination of both B2B and B2C. They trusted us.

Content Marketing 128

Content Marketing B2B Marketing eBook 128

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Email Signature – We help our client GNP Company produce an annual corporate sustainability report. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

But it’s also because B2C work has changed. Industry thought leadership is a differentiator. The buyer isn’t forking over his own money for a PC or a car lease; he’s buying with corporate funds, and any problems may reflect poorly on his performance. Business reputation counts. B2B budgets are wildly efficient.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” Leadership must put the same care and attention to messaging, recruitment of ambassadors, and internal communications to be ready for what hasn’t happened. Do you need to freshen or update the language?

Brand 160

Brand Branding Film Internal 160

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. Click here to read the entire e-book.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

AUGUST 5, 2015

That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. Why should you name the authors of your corporate blog posts? Nameless blog posts come across as news releases or statements from corporate communications.”.

Blogging 48

Blogging Employee Corporate Google 48

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. corporate sponsors, attracted by the influencers participating as Champions. Collaborating to build and grow empowered communities instantly elevates your thought leadership. Creativity: Example. Element #3: Content.

Strategy 40

Strategy Case Study Community Creativity 40