ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. B2B PR campaigns often involve vertical or trade press, which is easier to penetrate than mass media. But much of the art of media relations and PR involves making real connections.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? As companies plan content, many use a calendar. And so do publications. Here’s an example.)

Pitching 118

Pitching Media B2B Examples 118

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. Deploying targeted campaigns across social media platforms can galvanize public opinion and prepare the groundwork for more formal discussions on policy matters.

Policies 59

Policies Publicity Community Construction 59

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

PRSay

JANUARY 9, 2020

There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news. If you’re in the B2B arena, this is a critical space to amplify in 2020. What’s in your sights for the coming year?

Trends 167

Trends Nonprofit Consumer Newspapers 167

Sword and the Script

SEPTEMBER 19, 2022

These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Other interesting statistics: Social PR. “PR Yes and yes.

Survey 82

Survey Corporate Communications Financial 82

Deirdre Breakenridge

APRIL 10, 2017

Some of us are great at executive media coaching and pulling together top-tier media tours. Others of us knock contributed content out of the park or have a deep network of B2B broadcast contacts. Five years ago, no one expected their PR firm to have video storytelling capabilities.

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 18) “I write and distribute press releases and get executives in front of the media.”. 22) “I am a storyteller and I look out for people.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Ishmael's Corner

NOVEMBER 18, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post A Behind-the-curtain Look at EE Times’ Bigger Picture appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 84

Storytelling Training Communications Publicity 84

Bianchi Biz Blog

JANUARY 7, 2021

After talking with Mark to learn more about Company B, its business and its goals, we recommended an ongoing PR program, which would meld storytelling, publicity, media relations and thought leadership, and would work in concert with, and amplify, the company’s growing in-house social and digital media and communications efforts.

Agency 96

Agency Automotive Company Mobile 96

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 99

Survey Media Relations Corporate Communications 99

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Quality PR practitioners are expert storytellers. For an early-stage technology business, differentiation can be everything.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Landis PR

JANUARY 3, 2022

In the B2B space, I believe there are three things marketing and communications specialists should not lose sight of: Personalization strategies and tactics. Websites are the most valuable owned digital property for B2B marketers. In 2022 we will see PR practicing and spreading practices of kindness more than ever.”.

Trends 52

Trends Trade Shows Agency Communications 52

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 18, 2018

Today she works primarily with small and medium B2B clients and some nonprofits. Even with all the technology and social media, etc., And, the storytelling. But PR pros have ALWAYS been storytellers. >>>Also see: Is Media Relations Getting Harder? you still need to be able to build relationships.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Also see PR and Storytelling; Off Script No. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Podcasts are great for the delivery of credible information and analysis, and storytelling. Do you blog regularly?

Marketing 169

Marketing Employee Content Marketing Training 169