Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Your approach must spread across earned, owned and paid channels.

Case Study 100

Case Study B2B Resources Web 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. While not the primary factors in B2B decision making, such content can be a factor in elevating a company into the highest consideration set.

Case Study 178

Case Study SEO Film Video 178

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. I only changed a few words here and there. Her podcast, Growing Social Now, launched in 2021.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. My B2B clients are more open to sponsored content. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. Survey demographics represent a range of levels, organizations and a mix of B2B-B2C marketers. I would advise marketers to measure twice and cut once. There’s almost a land rush mentality.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. And it’s about time.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. So how do you generate valuable leads and drive measurable results?

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. So how do you generate valuable leads and drive measurable results?

Agency 52

Agency Local Newspapers Interviews 52

Sword and the Script

AUGUST 11, 2018

This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. At least in the B2B space, sales and marketing have never been more aligned. The lack of access marketing has to customers is one of the biggest drawbacks in the B2B account management model. Talk to Us

Marketing 73

Marketing B2B Pitching Advertising 73

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

OCTOBER 14, 2017

This question is the B2B marketing equivalent of the Wolf of Wall Street’s challenge to sales: sell me this pen. One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. How do you find a good corporate story?

Corporate 63

Corporate Storytelling B2B Facebook 63

Sword and the Script

OCTOBER 22, 2019

3 Recommendations for B2B Marketing Budgets. Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. 16% on marketing analytics. The areas where respondents are spending less should be no surprise: 70% said magazines; and.

Marketing 66

Marketing Survey Study B2B 66

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Measuring if it Matters. Keep in mind that measuring success also doesn’t fit into a defined box.

Publicity 60

Publicity Apparel B2C Fashion 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 10, 2017

Don’t miss these posts: B2B Customers Want Thought Leadership. A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post. Interestingly, just four percent cited time-on-page (ToP) as a measure of success.

Survey 60

Survey Blogging Corporate Analytics 60

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. MarketingProfs B2B Forum. Digital Sales & Marketing World. Dreamforce.

Conference 97

Conference Marketing Case Study Content Marketing 97

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. Producing an eBook on B2B marketing and PR.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. 135) “Speechwriter.”.

Employee 150

Employee Print Writing Survey 150

Waxing UnLyrical

MAY 11, 2016

It requires a high level of resilience, creativity and organization. It can also be hard to measure. Yes, media relations can be used for general awareness, which can be difficult to measure, but it also continues to be a valuable tool for new sales, partnerships and key messaging initiatives. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stern + Associates

MARCH 10, 2023

Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. A common hypothesis is that by cultivating thought leadership and getting more [PR] results, leads and business growth will follow. If only it were that simple.

Publicity 99

Publicity Conference Leadership Measurement 99

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. Spec out your slice of the Facebook B2B audience and target it directly. a) Reaching B2B decision makers on Facebook with detailed targeting. Let’s get started!

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. 12 Ways to Leverage Your Existing Investment in B2B Webinars. Talk to Us!

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Why: Speaking engagements are one of the ways to build your thought leadership, a critical component of PR. In other words, something very unusual. Palomino wins this round.

Facebook 57

Facebook Measurement Twitter Social Media 57

ImPRessions - Crenshaw Communications

JULY 10, 2019

One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. For more fundamentals on how to pitch the media , see this earlier post.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. is notoriously difficult to measure.

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives. This goes beyond crisis communications. Image credit: Unsplash.

Brand 109

Brand Branding Reputation Corporate 109

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Podcasts: Giving on-the-go audiences easily accessible content, podcasts establish personal connections and thought leadership.

B2C 52

B2C Case Study B2B Content Marketing 52

Sword and the Script

MARCH 5, 2019

For B2B organizations, it’s like combining bits of analyst relations , public relations and marketing rolled into one. In reviewing the study through lenses of B2B marketing and PR that I wear, I was left with these takeaways, that I offer for your consideration. By the way, conferences are a good way to incorporate Instagram for B2B.

Survey 60

Survey Trends Marketing B2B 60

Contently - Strategy

MAY 10, 2024

Recognizing these hurdles is the first step towards overcoming them and unlocking the potential of video content to enhance thought leadership. 5 Video Content Ideas to Increase Thought Leadership 1. Thought Leadership Content Example: Attabotics CEO/Founder Scott Gravelle Speaks at Collision Conference 2023 2.

Leadership 98

Leadership Video B2C Interviews 98

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Second, almost everything is now measurable. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. 2) What hasn’t changed about marketing? Webinars became a big thing.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. B2B product companies spend 8.7%

Study 116

Study Survey Infographics B2B 116

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Demand generation content marketing for B2B high tech industry. Author, speaker & consultant for B2B content marketing, social media, PR & search. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 9) Senior marketers expect budgets to grow.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

JUNE 6, 2016

8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12:

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run.

Communications 81

Communications How To Blogging Content Marketing 81