Bianchi Biz Blog

SEPTEMBER 26, 2022

I’m the founder of A Girls Guide to Cars , the leading automotive site written for women. Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. I also contribute to Parents.com, ForbesWheels, PureWow and others.

Meeting 74

Meeting Automotive Media Journalism 74

Onclusive

AUGUST 10, 2021

One Onclusive customer that does this really well is Edmunds, who uses their in-house team of automotive experts as a credible resource to the media by consistently sharing objective car-shopping information and advice. Do you have proprietary data or unique insights that would be really valuable for your audience to access?

Strategy 418

Strategy Survey Automotive Data 418

Bianchi Biz Blog

SEPTEMBER 1, 2022

Now our most popular blog feature, we pose questions to journalists to help PR folks, especially those in the automotive, mobility, commercial vehicle and Detroit business sectors, to better understand how they can better serve journalists. Consider this response from freelance automotive journalist Gary Witzenburg: “Don’t be pushy.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Presspage

APRIL 11, 2024

With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. Attracting the best talent As more and more major clients began adopting Presspage, the company grew far beyond the Dutch market. By 2015, it had opened a second office in Chicago.

Enterprise 117

Enterprise Automotive Company Airlines 117

Barokas

JANUARY 19, 2018

We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit. Hosting the PlanetM Awards at AutoMobili-D at the North American International Auto Show.

Automotive 109

Automotive Mobile Transportation Enterprise 109

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? Advanced machines can help hotels track market demand across various touchpoints, allowing hotel revenue managers to react to market changes quicker.

Hotels 198

Hotels Mobile Travel Automotive 198

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. By 2004, Mitsubishi was forced to leave the DaimlerChrysler alliance. The automaker’s stock price fell from ¥864 to ¥434 (from $7.91 to $3.97) per share.

Ethics 261

Ethics Automotive Technology Conference 261

Bianchi Biz Blog

NOVEMBER 2, 2020

As the Editorial Director and Founder/CEO of Futurride, I’m responsible for all aspects of the startup, including website design, development, and sourcing backend systems for content management, search-engine optimization, outbound and inbound marketing, audience development, and enewsletters. High-quality and compelling visuals.

Meeting 57

Meeting Automotive Mobile Transportation 57

Bianchi Biz Blog

MARCH 11, 2024

I am currently a news anchor and automotive reporter for NEWSnet. As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces.

Automotive 93

Automotive Meeting Report Journalism 93

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. That’s a really bad idea.).

Insurance 74

Insurance Insurance Interviews Marketing 74

David PR Group

MARCH 30, 2017

Hackers want private information that they can exploit quickly or sell on the black market. Franchise industries, finance, insurance and automotive have similar vulnerability. Answer these three questions and you will have a better understanding of your business’ level of risk for online problems.

Real Estate 40

Real Estate Automotive Insurance Insurance 40

PRSay

APRIL 25, 2016

Six months later, I was at the helm of the entire public relations department — me and a newly-hired intern. Anna Gonzalez, APR works at JP Marketing, a full-service advertising agency headquartered in Fresno, California, where she manages a team of three. Within a few weeks, I was full-time. I wholeheartedly jump off the deep end.

Telecommunications 84

Telecommunications Automotive Study Retail 84

Presspage

AUGUST 24, 2023

Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing. Data and Relationships : First-party data has become a prized possession for brands seeking to build lasting relationships with their customers, and essential for future-proof digital marketing.

Storytelling 78

Storytelling Data YouTube Strategy 78

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Source: Forbes ). The couple in the Levi’s TV spot?

Film 48

Film Marketing YouTube Advertising 48

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Not every client needs a full service, one-size-fits-all integrated marketing communications agency. Client budget size – What’s the typical PR budget for the agency’s clients?

Agency 80

Agency Automotive Mobile Local 80

Bianchi Biz Blog

JUNE 14, 2023

Join Forces In the ever dynamic and tumultuous world of automotive and mobility suppliers, staying ahead of the competition requires a comprehensive and integrated approach to marketing communications. So, to help those automotive and mobility tech suppliers who want more, we have formed a strategic partnership with Roop & Co. ,

Mobile 74

Mobile Automotive Brand Branding 74

Waxing UnLyrical

MAY 11, 2016

I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. If you aren’t focusing on media relations, you’re in trouble. As CEO of Belle Communications Inc.

Media Relations 40

Media Relations Media Measurement Conference 40

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. It’s like telling Gordon Ramsey when to flip the burgers.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. A chart from one article I did on picking the right transmission ended up in Eaton’s marketing that year. Meet the Media: Philip Nussel, Web Editor at Automotive News.

Meeting 65

Meeting Automotive Engineering Media 65

PR Fuel

NOVEMBER 2, 2021

What’s more, a release distributor should teach you the concept of creating and marketing press releases. Then, cut them one after the other based on their merits and demerits to find the right company to market your releases. Are your core audiences in the local, regional or national markets? Extra Features. Testimonials.

Writing 52

Writing System Automotive SEO 52

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Again, another organisation would probably have brought up the customer complaint internally, discussed it over weeks, formed a solution to the problem, and implemented it.

Brand 53

Brand Branding Marketing Energy 53

Practical Law Construction

JUNE 24, 2020

International construction and infrastructure supply chains are complex. Think climate change, financial markets volatility, global recession, cyber threats, changing geopolitics. Which of us knew that 40% of international air freight was actually carried on passenger planes? Some have proven resilient, while others have not.

Construction 98

Construction Crisis Local Government 98

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. This included ensuring internal communications were not neglected. We can now add VW to this list.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Buzzstream

DECEMBER 17, 2020

David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.

Digital PR 161

Digital PR Tools Pitching Film 161

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 105

Print Marketing Real Estate Automotive 105