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Public Relations Objectives

Doctor Spin

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

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Analysis spotlights need for greater public engagement in creative process

Stephen Waddington

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics.

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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations. It’s a useful piece of work.

Corporate 135
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PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity 134
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Leading With Ethics During COVID-19

PRSay

We provided weekly training sessions to ensure that public affairs officers could hone their skills. This meeting helped us cover external, internal, congressional affairs, media and others in between. We were advocates of the public interest in responding and communicating about the pandemic.

Ethics 203
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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? Darika: Definitely.

Data 176
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

This might include: number of followers, engagement rates, sentiment analysis, share of voice compared to competitors. PR teams can establish a baseline for these metrics and monitor changes over time. PR teams can monitor relevant hashtags to gain insights into industry trends.