Analysis, Public Affairs, Publicity and Reputation

How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Reputation

Reputation Corporate Brand Branding

Public Relations Objectives

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity

Publicity Public Affairs Journalism Corporate

PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity

Publicity Analysis Public Affairs Measurement

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? Darika: Definitely.

Data

Data Public Affairs Engineering Pharmaceuticals

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews

Interviews Publicity Technology Social Media

Unlocking Revenue Potential With The Power Of PR

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue.

Leadership

Leadership SEO Measurement Reputation

For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. There’s some value to the self-analysis.

Agency

Agency Creativity Advertising Advertising

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Heightened customer reputation, improvements to retain customers, reorganizations.”. Real effort into digital and social.

Communications

Communications Crisis Internal International

BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

SEPTEMBER 18, 2020

Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. I caught up with four of the authors this week ahead of publication to ask them about some of the biggest issues facing our profession. FuturePRoof was founded by Sarah Waddington in 2015.

Public Affairs

Public Affairs Education Measurement LinkedIn

PRs and communicators should to learn to love AI

Stephen Waddington

JUNE 28, 2018

How can he and his advisors manage the bank's reputation, and his own, by keeping on top of the latest news as the story continues to unfold? And, it’s not just WPP’s reputation that is affected, it is that of Sir Martin, and WPP’s chairman Roberto Quarta. This is not just a consumer story, of course. And those who are hostile.

Communications

Communications Public Affairs Government Reputation

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step. Leverage Public Relations: Public relations will significantly amplify your communications strategy.

Strategy

Strategy Company Communications Construction

Six social media and digital communications trends for 2015

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media

Social Media Trends Communications Crisis Management

#15: Real-time decision-making with Kate LaVail of McDonald’s

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. You’ve got a master’s in Journalism, a PhD in Communications with an emphasis on both Data Analysis and concentration in Risk. And then we also have reputational risk.

Analytics

Analytics Data Crisis Reputation

Practical perspective of PR management

PR Conversations

JULY 5, 2017

My friends know that I work in public relations. Ironically, PR as a sphere has certain reputational problems itself. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. What they frequently don’t know is what exactly I do every day. Copywriting.

Infographics

Infographics Corporate Policies Reputation

PRoust Questionnaire: Kim Blanchette

PR Conversations

MAY 9, 2017

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. These leaders believe in the power and value of public relations. Who do you think has great public relations? Where would you most like to practise PR?

Energy

Energy Measurement Internal International

Public Relations Today

How does a CEO’s Personal Brand Impact Corporate Reputation?

Public Relations Objectives

PR professionals’ skills and competencies not fit for modern future proof public relations

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Unlocking Revenue Potential With The Power Of PR

For PR Agencies, Does Cannes Really Matter?

Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

BAME voices takeover #FuturePRoof for fourth book

PRs and communicators should to learn to love AI

Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Six social media and digital communications trends for 2015

#15: Real-time decision-making with Kate LaVail of McDonald’s

Practical perspective of PR management

PRoust Questionnaire: Kim Blanchette

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