Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. This has application in a range of public relations situations from qualitative research to meeting summaries.

Publicity 98

Publicity Wikipedia Marketing Training 98

Wadds Inc.

NOVEMBER 30, 2023

and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis. The book focuses on the benefits of new AI tools but highlights the need for human skills in areas such as emotional intelligence, ethics, and relationship building.

Tools 52

Tools Handbook Publicity Analysis 52

Wadds Inc.

OCTOBER 12, 2023

Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. The CIPR study found that up to 40% of public relations tasks now utilise AI assistance to some degree. New technologies become embedded into workflow over time.

Publicity 105

Publicity Tools Exercises Ethics 105

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. It’s so true.

Ethics 81

Ethics Data Crisis Apparel 81

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. Blog: Code of PR Ethics? FIR Network).

Survey 139

Survey Communications Measurement Internal 139

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making. This figure is likely to rise to 38% by 2023.

Tools 100

Tools Analysis Technology Internal 100

Deirdre Breakenridge

SEPTEMBER 26, 2016

A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. agree that social bots present ethical challenges, although four out of ten respondents also see potential opportunity. #3 The 136 page report is available as a free download. 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Newsfile

FEBRUARY 28, 2024

Measuring media coverage involves quantifying the impact and visibility of PR efforts. Key metrics include: Reach : The number of people exposed to a piece of media. Impressions : The total potential views of media content. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

AUGUST 23, 2022

We are a science-based organization and stick to fact-based media.”. Traditional outlets are usually run according to ethical journalism principles.”. “We We play heavily in industry trade media and specific financial media. Our regional outlets are pretty good.”. “We Generally, we find this reporting is balanced.”.

Survey 147

Survey Media Report Journalism 147

Burrelles Fresh Ideas

JANUARY 23, 2024

To build meaningful relationships, consumers often prioritize brands that are aligned with their ethical standards , cultural perspectives, and other components. Find out how Burrelles helps brands and agencies with media monitoring and analysis. Make machine learning a collaborator rather than a crutch in your campaigns.

Technology 77

Technology Training Data Consumer 77

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. It’s happened twice in 2018 as both Golin and M&C Saatchi have restated their commitment to the formal definition of public relations. 11 Peak social media Facebook has reached user saturation in developed markets.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

MAY 3, 2022

Sussman suggests that public relations practice emerged following the First World War as a way for corporations to defend themselves against public criticism and political attack. Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public.

Publicity 112

Publicity Construction Corporate Study 112

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. 3 Chryssochoou, X.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: Code of PR Ethics? ). The deluge of PR pitches.

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. The conversation around ethics will inevitably get louder in 2018.

Publicity 164

Publicity Ethics Data Community 164

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Through the right analysis, the chaos yields considerable predictability and confidence for those navigating it. How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Please keep reading for the full analysis. What we do 5.

Government 103

Government Education Print Ethics 103

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR finds owned media programs complement media relations efforts. “I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 106

Interviews Publicity Technology Social Media 106

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. Strong visuals will be one way to make an impact.”. – Rachael Wolensky | ALM Media.

Social Media 98

Social Media Marketing Media Creativity 98

Stuart Bruce

MARCH 19, 2015

It’s a broader analysis and dissection of society, politics, business and even the economy as it is today. We focused on media relations or spin when we should have been challenging and providing robust counsel. You tell the truth, not just because telling the truth is the ethical thing to do.

Publicity 60

Publicity Reputation Corporate Leadership 60

Prohibition

DECEMBER 13, 2021

A business impact analysis (BIA) evaluates the possible impact of a business crisis by identifying and quantifying the risks. Determine the business impact. Conducting a BIA might disclose a number of outcomes, including the following: Customer discontent or attrition.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 26, 2023

Leveraging this analysis will help them make more informed decisions, optimize strategies in real-time, and demonstrate the tangible impact of PR efforts to stakeholders like never before.” ~ Eric Koefoot , President & CEO, PublicRelay 36.

Writing 200

Writing Communications Marketing B2B 200