Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

Agility PR Solutions

APRIL 3, 2024

In the rapidly changing workplace environment, companies are choosing to prioritize managing and avoiding risk in their ethics and compliance (E&C) decisions, reveals a news study from E&C solutions firm LRN Corporation.

Ethics 100

Ethics Analysis Corporate Study 100

Institute for Public Relations

MARCH 4, 2024

This blog is provided by the IPR Digital Media Research Center Artificial intelligence (AI) has made a transformative impact on public relations practices.

Corporate 52

Corporate Analysis Social Media Blogging 52

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations. But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance.

Corporate 182

Corporate Analysis Reputation Trends 182

Stephen Waddington

JULY 8, 2021

Cronin challenges the role of public relations in society and its contribution to organisational purpose. Public relations corrupts conversation in the public sphere and has contributed to a breakdown of the social contract. This is public relations capitalism. It is the title of a book by Anne M.

Publicity 167

Publicity Government Corporate Analysis 167

Stephen Waddington

JULY 1, 2021

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141

Corporate Report Privacy Government 141

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113

Corporate Communications Government Crisis 113

Agility PR Solutions

OCTOBER 25, 2021

Corporate social responsibility (CSR) is a source of positive public relations. The post How to incorporate corporate social responsibility into your PR appeared first on Agility PR Solutions. The issues of ethics are relevant to PR. Nowadays consumers want more than just low prices, and they want businesses […].

Corporate 154

Corporate How To Ethics Consumer 154

Agility PR Solutions

APRIL 21, 2021

Reputation data and insights firm The RepTrak Company recently released the results of the 2021 Global RepTrak 100, a comprehensive reputation study offering in-depth analysis and ranking of the top 100 companies worldwide by Reputation Score. In 2021, it was a much more difficult year to break into the top 100.

Reputation 147

Reputation Corporate Analysis Study 147

Agility PR Solutions

NOVEMBER 6, 2022

Corporate Social Responsibility (CSR) has been around as a concept and practice for decades. But over the last few years, it’s been evolving into something more, bigger and potentially riskier—but with great opportunities—for companies and organizations: Corporate Social Activism (CSA). Terms First, let’s […].

Corporate 148

Corporate Company Publicity Analysis 148

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Media 195

Media Analysis Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Media 195

Media Analysis Financial Reputation 195

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Defensive Leila A.

Publicity 112

Publicity Construction Corporate Study 112

Agility PR Solutions

JUNE 3, 2021

In large part, that’s likely going to be through your corporate vision and goals. But increasingly, companies are recognizing that corporate responsibility goes beyond your employees, customers, or […]. The post Identifying your corporate responsibility: 3 examples of why it’s important appeared first on Agility PR Solutions.

Corporate 154

Corporate Examples Employee Company 154

Cision

APRIL 14, 2017

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. It’s tangible, with a focus on the process of IR programs, not benefits or consequences of IR programs.

Corporate 120

Corporate Conference Study Analysis 120

NewsWhip

JUNE 22, 2023

That’s why every month we look at a rolling list of the Fortune 100 companies to see their levels of media and public interest, and spot trends within those stories. And it increases our sample size by a factor of thousands, making for a much more statistically significant analysis. Sounds time-consuming, right? Not anymore.

Google 88

Google Twitter Publicity Media 88

Agility PR Solutions

JUNE 4, 2020

The post Dear Corporate America: Acknowledge, listen and take action appeared first on Agility PR Solutions. As a black male in America, it is hard to focus on anything outside of the current state of our country. But I’m glad I didn’t take the day off because I recognize that I have an opportunity to spark change in America.

Corporate 147

Corporate Analysis Trends Publicity 147

NewsWhip

MAY 20, 2024

Building off the work of our first report together on the role of communications and the management function , this new piece of research investigates the role of corporate communications and insights in helping companies manage social and political polarization.

Corporate 78

Corporate Banking Internal International 78

Stuart Bruce

MAY 19, 2017

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational value of the FTSE350, at the end of January 2017, a record £986 billion.

Corporate 104

Corporate Reputation Measurement Report 104

Wadds Inc.

DECEMBER 13, 2022

The brain drain of young people from the continent will impact the future of the economy and burgeoning professions and creative industries such as marketing and public relations. The public relations and communications industries are already losing future talent. A lack of data and research is a major concern for African industries.

Publicity 59

Publicity Marketing Survey Analysis 59

Onclusive

SEPTEMBER 16, 2021

Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their worth. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. Society is demanding that companies, both public and private, serve a social purpose.

Publicity 120

Publicity Analysis Measurement Tools 120

5W PR

MARCH 19, 2020

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. Surveys and Focus Groups.

Publicity 97

Publicity Survey Measurement Groups 97

Agility PR Solutions

NOVEMBER 25, 2019

The post Crisis management—navigating the new frontier of corporate cybersecurity appeared first on Agility PR Solutions. From Target to Equifax to Capital One, high-profile hacks of the last few years have certainly made headlines. As technology advances, so too do the methods of cyber criminals […].

Crisis Management 139

Crisis Management Corporate Crisis Technology 139

Agility PR Solutions

JULY 21, 2021

The post Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings appeared first on Agility PR Solutions. Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave new world?

Trade Shows 148

Trade Shows Meeting Corporate Tools 148

Agility PR Solutions

APRIL 19, 2019

Corporate social responsibility (CSR) was born in the 1990s, came of age in the 2000s, and is today a shiny, handy tool in every marketer’s public relations toolbox. CSR aligns a social cause or public service initiative with […].

Corporate 106

Corporate Marketing Tools Publicity 106

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Onclusive told me it “essentially” marries and correlates two sets of analytics – those from the publication with those on your website – to produce the data.

Technology 170

Technology Publicity Software Pitching 170

Agility PR Solutions

SEPTEMBER 9, 2021

The post Political PR tactics are transferable to corporate PR crises—Afghanistan is a good example appeared first on Agility PR Solutions. Another thing that is certain is that there have been many PR crises thus far in 2021. Arguably the most important one occurred not in an agency setting, but for the world to see day after […].

Examples 123

Examples Corporate Agency Strategy 123

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

Agility PR Solutions

JULY 10, 2019

Companies across almost every industry have embraced corporate purpose as the key to attracting and retaining talent, gaining a competitive edge and driving innovation and […]. The post Does your corporate purpose stand up to a true test? appeared first on Agility PR Solutions.

Corporate 129

Corporate Industry Company Analysis 129

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. A new approach.

Media 221

Media Analysis Measurement Advertising 221

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Agility PR Solutions

AUGUST 13, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities.

Corporate 123

Corporate Consumer Brand Branding 123

Agility PR Solutions

JULY 4, 2022

Many corporations are or will shortly start planning promotional campaigns for Major League Baseball’s playoffs and World Series and for the beginning of the National Football League season and Super Bowl. The post Rules to remember when creating a sports marketing or other publicity program appeared first on Agility PR Solutions.

Sports 84

Sports Publicity Marketing Corporate 84