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S&T Live Recap: For Southwest Airlines, a Complex Crisis Required a ‘Thoughtful Communication Plan’

PRSay

“Whenever we get into any crisis moment, the guiding principles for us are compassion and action,” said Linda Rutherford, chief administration and communications officer for Southwest Airlines. We needed to be sure that we had good information getting out to our employees, so that they, in turn, could educate customers,” she said. “We

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American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. This time it was a scuffle between an American Airlines flight attendant and a passenger who had tried to put a stroller in the overhead compartment. This is how it’s done.

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What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370

Melissa Agnes

As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms.

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Communicating COVID layoffs – Part 2

The Stalwart Blog

We saw American and United Airlines also announced that they are effectively furloughing, if not completely letting go, tens of thousands of workers themselves. I think more will follow in the tech industry if you at least read the tea leaves from their earnings reports and other press releases and investor relations communications.

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Social Media Crisis Management: PR Communication Stategy

5W PR

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Priority One.

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How I Could Have Saved United Airlines Three Days And $14,000

The Stalwart Blog

What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. The airline continues to suffer from an unending barrage of digital and traditional media torture.

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Communications is not Optional – Especially Now

Landis PR

It’s an interesting time to be a communicator. When the going gets tough, you need to communicate more, not less. And you need communications professionals to make sure it’s done right. (If If you don’t believe us, just look at Twitter’s public flailing with a CEO who thinks he can handle communications himself.