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A Journey of Pro-Aging and Reinvention with Diane Britt-Smith

PR for Anyone

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

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Embracing Tech PR: The Beginning of My Story

The Hoffman Agency

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. Here’s where The Hoffman Agency comes in (and where I count my lucky stars). The Hoffman Agency is all about the crossroads of storytelling and innovative tech.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. The traditional cadence of pitching stories to media has even evolved as well.

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Why Licensing Could Be an Effective Tactic for Kids’ Snack Brands

5W PR

For kids’ snack brands, associating with well-known characters from popular cartoons, movies, or television shows instantly creates a sense of familiarity and trust among young consumers. Children’s Preferences Children have a natural affinity for storytelling and imaginative play.

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What Content Teams Can Learn From ‘Saturday Night Live’ About Keeping Things Fresh

PRSay

So how have they managed to stay one of the most popular shows on television for more than four decades? While your content team should always be focused on writing and storytelling, you need to tell your story in a variety of ways using tactics like video, audio, photography, editing and design.

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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

How and why did you get into sports PR after a number of years on the agency side? I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few.

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PR lessons from the feel-good story of the year

Solo PR Pro

The story of Captain Tom captured the hearts and minds of people sitting at their home office desks, their television sets and their kitchen radios. But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral.

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