Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. FY 2019 Achievements. About Critical Mention.

Television 60

Television Radio Analytics Government 60

Maxim Behar

NOVEMBER 23, 2020

I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus? The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

NOVEMBER 10, 2016

TVEyes has been working for some time to create a new service that meets the needs of national brands to know more about the appearance on television of their logos, products and people. The specific areas we’re developing solutions for include: facial, logo and object tracking across broadcast television.

Television 77

Television Sports Web Advertising 77

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. How did you get your start in PR and communications?

Television 120

Television Public Affairs Pitching Healthcare 120

Critical Mention

OCTOBER 29, 2018

His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans. SCHEDULE A DEMO.

Sports 117

Sports Film Television Transportation 117

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 101

Interviews Publicity Technology Social Media 101

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

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Study Media Relations Media Measurement 141

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. million online sources. Clients still receive real-time alerts within one minute of story ingest in addition to the 1.5 To learn more, visit www.criticalmention.com.

Internal 60

Internal International Television Radio 60

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. All-in-one monitoring capability: As marketers know well, we live in a multichannel world. SCHEDULE A DEMO.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion.

Strategy 93

Strategy Publicity Comparison Social Media 93

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Solo PR Pro

JULY 21, 2020

The story of Captain Tom captured the hearts and minds of people sitting at their home office desks, their television sets and their kitchen radios. While some think that digital reigns supreme over traditional media, CARMA’s analysis highlights how traditional media played a critical role in making this story go viral Measurement matters.

Viral 71

Viral Analysis Television Radio 71

5W PR

OCTOBER 18, 2018

Meaning, the same consolidation that is happening the realm of ad-tech and media, happened around the same time 5 years ago as consultancies were beginning to encroach on the traditional advertising agency model. What were the hot topics that brands and agencies were discussing? What trends did you see come out of AWNY this year?

Advertising 89

Advertising Advertising B2B Creativity 89

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it. How many people saw our news?” Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Radio, television and streaming are also holding up or growing.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. Estimated Audience. SCHEDULE A DEMO.

Media 76

Media Advertising Advertising Measurement 76

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. As with any marketing activities, continually measure the impact these tactics have on your online and offline success. Just make sure you’re tracking the right things.

Social Media 120

Social Media Marketing Media Study 120

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. How can law firms use social media to attract more clients and further their public reputations?

Social Media 60

Social Media Media Television Radio 60

Shift Communications

NOVEMBER 5, 2015

COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms. billion people appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms. billion people appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

COO Sheryl Sandberg emphasized the importance of video ads on Facebook, from measuring them with brand lift and conversion lift technologies to integrating video ads with television and other media platforms. billion people appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Facebook 60

Facebook Social Media Mobile Video 60

Critical Mention

FEBRUARY 6, 2020

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

How To 106

How To Media Radio Print 106

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”.

Report 40

Report Media Television Radio 40

Shift Communications

SEPTEMBER 26, 2016

If our shop had televisions, we could ensure they were tuned to a less distracting channel, such as the weather. After study and implementation, we must next measure to see if our changes create the desired result: more, better customers. We could ensure fast Wi-Fi and abundant electrical outlets to encourage people to spend time.

Study 60

Study Examples Local Television 60

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. In an ideal situation, the role of PR is measured against acquiring, nurturing and closing the sale. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Hourly The gravitation toward performance-based pricing and away from hourly rates resulted from customers’ demand for measurable value. Great publicity must be earned.

Radio 100

Radio Print Television Local 100

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Look at what agencies like Geben Communication all the way up to Edelman are doing. I’ve loved communications from the moment I set foot in the industry. Get our brand on TV? Don’t believe me?

Communications 40

Communications Tools Analytics Television 40

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide. Read it here.] [.]

Social Media 78

Social Media Web Media Measurement 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications.

Television 120

Television Interviews Engineering Tools 120

Konnect Agency

JANUARY 19, 2021

A large percentage of mobile phone users (over 70%) will search for more information on their phone when they see a billboard or television ad. The post Your Brand’s Road Forward: Digital Shopper Marketing appeared first on Konnect Agency. So what does all of this mean?

Marketing 52

Marketing Mobile Social Media Comparison 52

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For a PR blog like ours, it might be a new wrinkle in the ongoing conversation about the dearth of women in PR agency management , or a sudden brand crisis like the bad press Uber has received of late. We’ve done this, too; in fact some of our most popular posts are inspired by a breaking news situation or industry issue.

Blogging 136

Blogging Writing Engineering Analytics 136

Maxim Behar

NOVEMBER 8, 2021

Instead, we see fragmentary remarks by impostors in television studios and by people with unclear mental health and zero knowledge on social media. What stronger argument than this could the Government get to take urgent emergency measures immediately. 310 people died on the first day of the week. Of course, how not to worry.

Newspapers 52

Newspapers Government Tourism Course 52